Reports
Flyers and promotions ROI
Flyers and promotions ROI measures the incremental sales and return of each promotion, flyer page or circular placement, beyond aggregated sales.
Formula
ROI = (incremental margin attributed − promotion cost) ÷ promotion costBeyond aggregated sales
Promotions are appealing to shoppers, so sales usually go up. The real question is whether they create incremental value. Shoppermotion compares the behaviour of shoppers during the promotion with a baseline period and with control stores, and follows the promoted category through the funnel.
What you get
- Incremental visits to the promoted category and bay.
- Conversion of those visits into tickets.
- Cannibalisation of neighbouring products.
- ROI per flyer page, format and store.