ROI calculator
What is in-store analytics worth for your stores?
Enter your stores, traffic and average ticket to estimate the annual value of in-store analytics and measured retail media. Every assumption is visible and editable.
Your stores
Assumptions (edit them)
Estimated annual value
€227,500
Incremental gross profit plus extra retail media revenue, per year, with the assumptions above.
Annual sales in scope: €130,000,000
Get the detailed breakdown
Leave your email to see the value per lever and per store, and a low/high range. A retail analyst can review it with you.
How the estimate works
A deliberately conservative model. Replace any assumption with your own figure.
- Annual sales = stores × tickets per store per week × average ticket × 52
- Store value = annual sales × sales uplift (default 0.5%) × gross margin (default 25%)
- Retail media value = annual sales × in-store media revenue (default 0.5% of sales) × extra media revenue (default 10%)
- Estimated annual value = store value + retail media value
Format starting points, to be replaced with your data: convenience 4,000 tickets/week at €12; supermarket 10,000 at €25; hypermarket 25,000 at €50.
These are illustrative planning assumptions, not results from Shoppermotion customers. The estimate excludes project costs; compare it with your quote to get a return on investment.
FAQ
Questions, answered.
How does the ROI calculator estimate value?
It multiplies your annual sales (stores × weekly tickets × average ticket × 52) by a sales uplift and your gross margin, and adds extra retail media revenue from selling measured in-store placements. All assumptions are shown and editable.
Are the assumptions based on customer results?
No. The defaults are conservative, illustrative planning values. Replace them with your own figures, or ask a retail analyst to review them with you.
Does the estimate include the cost of Shoppermotion?
No. Shoppermotion is quoted per project from store format, number of stores, trolleys and baskets, ticket matching and service level. Compare the estimate with your quote to calculate ROI.
What if we don't sell in-store media?
Set in-store media revenue to 0%. The estimate then reflects only the gross profit from store layout, category and promotion decisions.
See your store the way your shoppers do.
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.