Smart Audiences
Target audiences by interest in a category before they purchase and track the ROI and engagement of your in-store media ads
Mission: Stock-up
Visits/week: 3
Interest: Produce, prepared-food
Campaigns: email, flyer
Mission: Stock-up
Visits/week: 3
Interest: Produce, prepared-food
Campaigns: email, flyer
Mission: Stock-up
Visits/week: 3
Interest: Produce, prepared-food
Campaigns: email, flyer
Mission: Fill-in
Visits/week: 1
Interest: Canned foods, meat, fish
Campaigns: flyer, ecommerce
Mission: Urgent item
Visits/week: 5
Interest: CSDs, salty
Campaigns: flyer, ecommerce
Mission: Urgent item
Visits/week: 5
Interest: CSDs, salty
Campaigns: flyer, ecommerce
Mission: Fresh food
Visits/week: 2
Interest: Produce, Fruit, Wine
Campaigns: none
Mission: Fresh food
Visits/week: 2
Interest: Produce, Fruit, Wine
Campaigns: none
Mission: Stock-up
Visits/week: 3
Interest: Frozen food, Beer
Campaigns: ecommerce, flyer
Group shoppers by visit behavior
Create audiences based on the time they spend in the store or the number of categories that they regularly stop by during their visits
Create audiences by Shopping Mission
Take advantage of each shopper behavior to create specific audiences based on the categories visited, moment of the day or day of the week when the customer show up in the store
Group shoppers by visited PoGs
Gather customer profiles by creating lists of planograms with a common interest. Also, build audiences based on shoppers that didn’t visit certain planograms or categories
Build audiences with missed opportunities
Make use of missed opportunities to build audiences with a common interest without conversion
Split customers by Shopping tool
Classify your audiences based on their preferred shopping tool and target them for specific product formats and packages
Model audiences with preferred checkouts
Utilize the type of checkout each shopper chooses to create custom audiences. Distinguish between self-checkout and regular checkout to discover the interests of your shoppers
