Customer Flow routines are no longer a nightmare. Forget the pen and paper

save 4000+ work hours every year

trusted by 100+ BLUE BOXES worldwide

1000+ kg. of paper saved annually

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T1 FY22 internal survey of coworkers

No more paper, use a tablet

Coworkers just need a tablet or phone to collect flows in their HFB.

They will learn how to use the tool in less than 5 minutes. Same process, but digital.

Include demographics

Enrich your flows including when and where the customers stop, touch a product, buy it or ask a coworker

Include their age, group size, or nationality to fully understand their needs and trends

PAs and groupings

PAs and groupings

Measure the average time customers spend in your PAs or groupings of your HFB and the percentage of customers that pass-by that area once they arrive into the category.

Measure your rebuildings

Save your focus groups time and work. Compare your traffic in HFBs, PAs, or medias before and after the change to justify future investments

Create reports to share your results with Com&In and present them in the Commercial Reviews 

Traffic maps
Flow maps
Sales Locations Conversion Funnel

Sales Locations Conversion Funnel

Measure the conversion funnel of any product displayed, instantly. Find the optimal location for your 4 Aces and 1 King and measure the performance of your add-ons.

Understand how customers arrive at a certain product and how they left the HFB. Visualize for any sales location plus for your strategic products

Shopping tools

Filter your flows by shopping tool and obtain critical insights to improve your customers’ experience.

Select the optimal shopping tool for each area as well as obtain the average number of stops and products purchased based on the selected tool.

For instance, you may boost sales in the OTW by measuring the increase in usage of basket trolleys


4 times faster flows with multi flows

You can now track up to 4 customers simultaneously and save tons of time during the tracking. 

Each customer flow has a different color to make it easier to manage and draw their flows.

Every event is now possible

Analyse as many different types of customer events as you like. For instance, you can now track waiting times in lines, keep track of your FAQs per HFB or introduce the product reference for every pick up

Work with Digital Flow today

Filter your flows

Filter flows by date, demographics or events to obtain granular details. Display individual flows to highlight particular behaviors

Shortcuts and counter flow

Measure the percentage of customers that take a shortcut between two HFBs, the amount of foot traffic that goes straight to the Markethall, or the percentage of customers going in counter flow. 

HFB Conversion funnel

HFB Conversion funnel

For each HFB, determine the percentage of customers that stopped during their visit, how many touched a product, and ultimately how many picked up a product.

Also, calculate the average number of stops, interactions and pick-ups does an average customer in each HFB

Instant results

View and filter your flows online and export the information you need to present your results to your commercial team. Traffic per PA, usage of shortcuts, counterflow analysis, etc. You name it.

Never miss 4A1K

Make sure your top-selling products are available and receive enough attention and traffic from customers. Count how many customers touch, return or buy the range products during the visit.

Entire range

Collect frequently asked questions (FAQs) and share your results with Com&In easily. Find out the most common problems customers face during their visit to the HFB.

Your customer flows like never before

Fast analysis of PAs, HFBs, Showroom, Markethall and Self-Serve


Latest flows

Check out the list of blue boxes already using Digital Flow

Work with Digital Flow today

Shoppermotion and the Shoppermotion logo are registered trademarks of Proximus Inc. in the US and other countries. All other trademarks or brands are registered by their respective owners.

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*300 flows or 30 days, whatever comes first