Coworkers just need a tablet or phone to collect flows in their HFB.
They will learn how to use the tool in less than 5 minutes. Same process, but digital.
Enrich your flows including when and where the customers stop, touch a product, buy it or ask a coworker
Include their age, group size, or nationality to fully understand their needs and trends
Measure the average time customers spend in your PAs or groupings of your HFB and the percentage of customers that pass-by that area once they arrive into the category.
Save your focus groups time and work. Compare your traffic in HFBs, PAs, or medias before and after the change to justify future investments
Create reports to share your results with Com&In and present them in the Commercial Reviews
Measure the conversion funnel of any product displayed, instantly. Find the optimal location for your 4 Aces and 1 King and measure the performance of your add-ons.
Understand how customers arrive at a certain product and how they left the HFB. Visualize for any sales location plus for your strategic products
Filter your flows by shopping tool and obtain critical insights to improve your customers’ experience.
Select the optimal shopping tool for each area as well as obtain the average number of stops and products purchased based on the selected tool.
For instance, you may boost sales in the OTW by measuring the increase in usage of basket trolleys
Filter flows by date, demographics or events to obtain granular details. Display individual flows to highlight particular behaviors
Measure the percentage of customers that take a shortcut between two HFBs, the amount of foot traffic that goes straight to the Markethall, or the percentage of customers going in counter flow.
For each HFB, determine the percentage of customers that stopped during their visit, how many touched a product, and ultimately how many picked up a product.
Also, calculate the average number of stops, interactions and pick-ups does an average customer in each HFB
View and filter your flows online and export the information you need to present your results to your commercial team. Traffic per PA, usage of shortcuts, counterflow analysis, etc. You name it.
Make sure your top-selling products are available and receive enough attention and traffic from customers. Count how many customers touch, return or buy the range products during the visit.
Collect frequently asked questions (FAQs) and share your results with Com&In easily. Find out the most common problems customers face during their visit to the HFB.
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