Digital Flow for IKEA stores
Forget the pen and paper.
Customer flow routines are no longer a nightmare. Coworkers draw each flow on a tablet, and the results are ready the moment they finish.
- 4,000+ work hours saved every year
- 100+ blue boxes use it worldwide
- 1,000+ kg of paper saved every year
- work hours saved every year
- 4,000+
- work hours saved every year
- blue boxes use it worldwide
- 100+
- blue boxes use it worldwide
- of paper saved every year
- 1,000+ kg
- of paper saved every year
- coworker rating
- 4.6/5
- coworker rating
- T1 FY22 internal survey of coworkers
Coworkers tell it best.
Teams in Dublin, Glasgow and Madrid on what changed when the clipboards went away.
Dave McIntyre
Shopkeeper HFB09, IKEA Glasgow
Eden A. Cooper
Showroom Sales coworker, Living & Storage, IKEA Glasgow
Juan de la Cruz
Shopkeeper, IKEA Goya, Madrid
Same process, but digital
Everything you did on paper. And a lot more.
No more paper
A tablet and five minutes.
Coworkers just need a tablet or phone to collect flows in their HFB. They learn the tool in less than 5 minutes.

Demographics and events
Not just where they walked. What they did.
Note where customers stop, touch a product, buy it or ask a coworker. Add their age, group size or nationality to understand their needs.
PAs and groupings
Time and pass-by rate for every PA.
Measure the average time customers spend in each PA or grouping of your HFB, and the share of customers that pass by once they reach the category.
Sales locations
Find the best spot for your 4 Aces and 1 King.
Measure the conversion funnel of any product on display, instantly. See how customers arrive at a product, how they leave the HFB, and how your add-ons perform.
Read your flows every way.
Filter your flows
By date, demographics or events. “Families that touched or bought a product on weekend mornings last month in HFB 3” is one filter away.

Shortcuts and counterflow
The share of customers taking a shortcut between two HFBs, going straight to the Markethall or walking against the flow.

HFB conversion funnel
For each HFB, how many customers stopped, touched a product and picked one up, plus the average stops, interactions and pick-ups.

Shopping tools
Average stops and products picked by shopping tool. For example, boost sales in the OTW by increasing the use of basket trolleys.
Your customer flows like never before.
Fast analysis of PAs, HFBs, Showroom, Markethall and Self-Serve.
4 times faster with multi flows
Track up to 4 customers at once. Each flow gets its own colour, so drawing stays easy.
Every event is possible
Waiting times in lines, FAQs per HFB, the product reference of every pick-up. You choose.
Measure your rebuildings
Compare traffic in HFBs, PAs or media before and after a change, and bring the maps to Com&In and the Commercial Reviews.
Instant results
View, filter and export online: traffic per PA, shortcut use, counterflow. You name it.
Never miss 4A1K
Make sure top-selling products get enough attention. Count how many customers touch, return or buy them.
Entire range
Collect the questions customers ask in each HFB and share the most common problems with Com&In.
Drawing flows in blue boxes around the world.
Some of the stores already using Digital Flow.
Spain
- Madrid Goya
- Madrid Ensanche
- Alcorcón
- San Sebastián de los Reyes
- Barakaldo
- Hospitalet
- Sabadell
- Badalona
- Valencia
- Zaragoza
- Valladolid
- Murcia
- Sevilla
- Sevilla Nervión
- Málaga
- Jerez
- A Coruña
- Asturias
- Pamplona
United Arab Emirates
- Dubai Festival City
- Jebel Ali
- Abu Dhabi
- Al Wahda Mall
- Al Ain
United Kingdom
- Glasgow
- Birmingham
Ireland
- Dublin
France
- Lyon
- Reims
Netherlands
- Eindhoven
Poland
- Blue City, Warsaw
Romania
- Băneasa
- Pallady
Croatia
- Zagreb
Serbia
- Belgrade
Egypt
- Cairo Festival City
- Mall of Arabia
Saudi Arabia
- Jeddah
Qatar
- Doha
Thailand
- Bang Yai
Free trial
Work with Digital Flow today.
Leave your email and our team will contact you shortly to set up your trial.
- 300 flows or 30 days, whichever comes first
- Your layouts digitised by our team
- Training in less than five minutes
Already using Digital Flow? Upload new layouts