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Digital Flow for IKEA stores

Forget the pen and paper.

Customer flow routines are no longer a nightmare. Coworkers draw each flow on a tablet, and the results are ready the moment they finish.

  • 4,000+ work hours saved every year
  • 100+ blue boxes use it worldwide
  • 1,000+ kg of paper saved every year
Matthew Gilligan · Bedrooms Team Leader, IKEA Dublin
work hours saved every year
4,000+
work hours saved every year
blue boxes use it worldwide
100+
blue boxes use it worldwide
of paper saved every year
1,000+ kg
of paper saved every year
coworker rating
4.6/5
coworker rating
T1 FY22 internal survey of coworkers

Coworkers tell it best.

Teams in Dublin, Glasgow and Madrid on what changed when the clipboards went away.

  • Dave McIntyre

    Shopkeeper HFB09, IKEA Glasgow

  • Eden A. Cooper

    Showroom Sales coworker, Living & Storage, IKEA Glasgow

  • Juan de la Cruz

    Shopkeeper, IKEA Goya, Madrid

Same process, but digital

Everything you did on paper. And a lot more.

No more paper

A tablet and five minutes.

Coworkers just need a tablet or phone to collect flows in their HFB. They learn the tool in less than 5 minutes.

Not just where they walked. What they did.

Demographics and events

Not just where they walked. What they did.

Note where customers stop, touch a product, buy it or ask a coworker. Add their age, group size or nationality to understand their needs.

PAs and groupings

Time and pass-by rate for every PA.

Measure the average time customers spend in each PA or grouping of your HFB, and the share of customers that pass by once they reach the category.

Sales locations

Find the best spot for your 4 Aces and 1 King.

Measure the conversion funnel of any product on display, instantly. See how customers arrive at a product, how they leave the HFB, and how your add-ons perform.

Read your flows every way.

  • Filter your flows

    By date, demographics or events. “Families that touched or bought a product on weekend mornings last month in HFB 3” is one filter away.

  • Shortcuts and counterflow

    Shortcuts and counterflow

    The share of customers taking a shortcut between two HFBs, going straight to the Markethall or walking against the flow.

  • HFB conversion funnel

    HFB conversion funnel

    For each HFB, how many customers stopped, touched a product and picked one up, plus the average stops, interactions and pick-ups.

  • Shopping tools

    Shopping tools

    Average stops and products picked by shopping tool. For example, boost sales in the OTW by increasing the use of basket trolleys.

Your customer flows like never before.

Fast analysis of PAs, HFBs, Showroom, Markethall and Self-Serve.

  • 4 times faster with multi flows

    Track up to 4 customers at once. Each flow gets its own colour, so drawing stays easy.

  • Every event is possible

    Waiting times in lines, FAQs per HFB, the product reference of every pick-up. You choose.

  • Measure your rebuildings

    Compare traffic in HFBs, PAs or media before and after a change, and bring the maps to Com&In and the Commercial Reviews.

  • Instant results

    View, filter and export online: traffic per PA, shortcut use, counterflow. You name it.

  • Never miss 4A1K

    Make sure top-selling products get enough attention. Count how many customers touch, return or buy them.

  • Entire range

    Collect the questions customers ask in each HFB and share the most common problems with Com&In.

Drawing flows in blue boxes around the world.

Some of the stores already using Digital Flow.

  • Spain

    • Madrid Goya
    • Madrid Ensanche
    • Alcorcón
    • San Sebastián de los Reyes
    • Barakaldo
    • Hospitalet
    • Sabadell
    • Badalona
    • Valencia
    • Zaragoza
    • Valladolid
    • Murcia
    • Sevilla
    • Sevilla Nervión
    • Málaga
    • Jerez
    • A Coruña
    • Asturias
    • Pamplona
  • United Arab Emirates

    • Dubai Festival City
    • Jebel Ali
    • Abu Dhabi
    • Al Wahda Mall
    • Al Ain
  • United Kingdom

    • Glasgow
    • Birmingham
  • Ireland

    • Dublin
  • France

    • Lyon
    • Reims
  • Netherlands

    • Eindhoven
  • Poland

    • Blue City, Warsaw
  • Romania

    • Băneasa
    • Pallady
  • Croatia

    • Zagreb
  • Serbia

    • Belgrade
  • Egypt

    • Cairo Festival City
    • Mall of Arabia
  • Saudi Arabia

    • Jeddah
  • Qatar

    • Doha
  • Thailand

    • Bang Yai

Free trial

Work with Digital Flow today.

Leave your email and our team will contact you shortly to set up your trial.

  • 300 flows or 30 days, whichever comes first
  • Your layouts digitised by our team
  • Training in less than five minutes

Already using Digital Flow? Upload new layouts

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