Endcaps Performance


Thanks to their accessibility and visibility, endcaps attract better the attention of customers in comparison with aisles. However, this might not happen with all categories, so maintaining control over them will help us identify areas of improvement.

Aspects such as traffic penetration, time to visit the endcap, or engagement will give us a realistic overview of what is actually happening in our endcaps, and what needs to be done to improve their performance.