Reports
End caps performance
End caps performance compares every gondola end by traffic penetration, time to visit, engagement and sales lift.
Why end caps need their own report
Thanks to their accessibility and visibility, end caps usually attract more attention than aisles. But not in every category or position. Measuring them one by one shows which ones earn their price and which are passed at full speed.
Metrics included
- Traffic penetration: share of store trips that passed the end cap.
- Engagement rate: share of those trips that stopped in front of it.
- Time to visit: how early in the trip shoppers reach it.
- Attributed sales: purchases of the promoted product by exposed shoppers.