ROI & Ad Attribution
Understand the lift associated with, and the ROI of, front-page placements in flyers and circulars and every marketing activation in store.
ROI of your promos
Promotions are appealing to shoppers, so aggregated sales usually go up. A thorough study of their ROI, with incremental visits, conversion and cannibalisation, shows which ones create value and which ones only move volume forward.
Conversion funnel
Stores receive many visitors, but not all of them are drawn to the same products. The funnel lets category managers analyse, step by step, the traffic each section receives and the share of visitors who end up buying.
Trading calendar optimisation
In-store behaviour reveals the trends that take place during promotion periods. Marketing managers benchmark every campaign against previous ones and repeat only those that outperformed.
Visiting frequency
Customer satisfaction drives retail, and visit frequency is one of its clearest signals. Identify returning and first-time visitors, and the hours each group prefers. This GDPR-compliant feature is available in selected regions.
Related metrics
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
