Promotions ROI
In general, promotions are very appealing to customers, so rather than analyzing their performance via aggregated sales, a thorough study can be made taking into account their ROI. This information will give insights into their effectiveness and impact.
Conversion funnel
Each customer has different needs, so despite the fact that stores are visited by a high amount of customers, not all of them are attracted to the same products and categories. At this point, analytic tools help Category Managers to analyze step by step the traffic received in each section in order to adapt their strategies. Thanks to this, they can identify the percentage of visitors who end up becoming actual buyers of a product.
Trading calendar
Analyzing in-store behavior can help identify those trends that take place during promotion periods. Besides, Marketing Managers will be able to measure the effectiveness of the promotions by doing benchmarking with previous campaigns.
Visiting frequency
In retail, customer satisfaction is what really drives the business since every action revolves around clients. Hence, a good way to analyze if customers are happy is by identifying the percentage of them who visit stores on a regular basis. Thanks to this data it is possible to identify which visitors are returning to the store and which are coming for the first time, together with the trends in the visiting hours (only available in selected regions)
related metrics
conversion funnel
Identify the number of visitors who have ended up becoming buyers and at what stage of the funnel we are losing potential buyers during their purchase
flyer and promotions roi
This metric measures the percentage of visitors buying a specific product of the overall traffic impacted by the said product and its original category
returning
visitors rate
Thanks to this metric it is possible to measure the frequency of shoppers coming back to store: moment of the month and period of the year
best
windows
Detect the most impactful moments of the week to start a product testing or launch a new promotion in the store ensuring enough traffic and engagement
