In-store Retail Media
Your stores are a media channel. Now they report like one.
Shoppermotion measures in-store media with the same language as digital: impressions, views, clicks and conversions, matched to the ticket. Brands get proof, retailers get a network they can sell.
Digital metrics for physical media
An impression, a view and a click. In a store.
Every trolley and basket carries a tag. Its speed in front of a placement tells us whether the shopper passed by, looked or engaged.
- 01
Impression
Passed within range
A shopper walked past the placement, inside its visibility area.
How it's measured → - 02
View
Slowed below 45 cm/s
The shopper slowed down in front of it: visual contact.
How it's measured → - 03
Click
Stopped below 25 cm/s
The shopper stopped and engaged with the shelf or display.
How it's measured →
Retail Media
Four ways to monetise and prove in-store media.
Offline Campaigns→
Screens, flyers, coupons, secondary touchpoints and seasonal campaigns, measured like digital.
Product Analytics→
Traffic, engagement and conversion for every product, planogram, competitor and channel.
- Visits / week
- 3
- Audience size
- 18.4k
- Interest
- Produce, prepared food
- Campaigns
- Email, flyer
- Visits / week
- 1
- Audience size
- 26.1k
- Interest
- Canned food, meat, fish
- Campaigns
- Flyer, e-commerce
- Visits / week
- 5
- Audience size
- 9.7k
- Interest
- Soft drinks, salty snacks
- Campaigns
- Flyer, e-commerce
- Visits / week
- 2
- Audience size
- 6.2k
- Interest
- Produce, fruit, wine
- Campaigns
- None yet
Smart Audiences→
Target shoppers by their interest in a category before they purchase, and activate on any channel.
Offline Attribution→
Closed-loop attribution from in-store exposure to the ticket, with incremental sales and ROAS.
Request a demo
Launch your in-store media network.
Tell us about your stores and placements. We'll show you what an audited, sellable in-store inventory looks like.
- Impressions, views and clicks per placement
- Audiences you can sell to brands
- Attribution matched to the ticket
Prefer to talk it through?
Book a 30-minute intro call with our team.