Shoppermotion - Advanced Analytics for Grocery Stores

Powering the world’s most ambitious retail companies

Understand your shoppers
from the store entrance
to the checkouts

simple shopper insights

Our technology measures shoppers’ behavior within stores passively anonymously, providing simple and plain results to ease operational and strategic decisions.

Whether you are a store or category manager, a shopper insights specialist or a trade marketer, our ad-hoc dashboards and our Business Intelligence reports are a perfect tool to make your life easier

Learn more

the playbook for retail managers

perfect
store

Examine changes in foot traffic, flow patterns, main directions or dwell time over time, both at the store and at the category level

RETARGETING AND
CROSS-SELLING

Find the biggest areas of loss in terms of conversion and optimal secondary touchpoints for communication, power endcaps and displays

SHOPPER
INSIGHTS

Learn behavioral changes in shoppers, both at a macro- and micro- level, the evolution of shopping missions and ROI benchmarks

ROI & AD
ATTRIBUTION

Understand the lift associated with, and the ROI of, front page ad placement in the flyers, circulars and your marketing activations

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our success stories

Category Management new trends to Boost Sales in 2021

It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post is to support CatMans with…

Traffic analysis: examining power hours and best windows

Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point when making important decisions in…

Deep dive into Shopping Mall Analytics II

As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to analyze the behavior of customers…

Deep dive into Shopping Mall Analytics I

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the…

Ensuring in-store social distance in times of COVID-19

Marketing campaigns: helping grocery retailers to identify their conversion funnel

Marketing campaigns: how to measure the effectiveness of in-store promotions

Top technologies for in-store analytics

Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.

Retail end caps intelligence (II)

In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of them to increase sales and exposure. This, however, is not…

Cover of an adjustable EndCap from safestrap

Retail end caps intelligence (I)

Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key factors that need to be balanced out. Customers need to…

Cans on a shelf sorted by category managers

Category Managers and the future of in-store analytics

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss any item on sale, discounted…

Cover of Shopping missions with a woman puchasing some food

Shopping missions: revealing the best spots for in-store activations

Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty are the most important) with…

Picking the right store layout based on customer behavior

In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue and the number of sales…

10 tips to increase your store sales

Cover of a supermarket refrigerated food area

5 Practical steps to boost your cross-selling strategy

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix…

Shopping tools: the hidden insights

One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or a basket before starting their…

Why should you analyze your in-store shopping missions

Shoppers visit stores to satisfy multiple need states, such as getting a bottle of milk and a box of cereals for their daily breakfast or purchasing ingredients for a healthy…

Business Intelligence meets Category Management

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many significant aspects such as sales, inventory and online presence. However,…

Retail intelligence: the evolution of store people counters

Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages. They represented the popularity of…

Improving in-store marketing with customer flow

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by looking at profits before and…

The importance of the Main Aisle to understand the customer behavior

In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.

Cross-selling analytics: discovering the Correlation Matrix

At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that reason, it is essential to…

Powering the world’s most ambitious retail companies

Understand your shoppers from the store entrance to the checkouts

perfect store

RETARGETING AND CROSS-SELLING

SHOPPER INSIGHTS

ROI & AD ATTRIBUTION