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Powering the world’s most ambitious retail companies
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Understand your shoppers
from the store entrance
to the checkouts

simple shopper insights
Our technology measures shoppers’ behavior within stores passively anonymously, providing simple and plain results to ease operational and strategic decisions.
Whether you are a store or category manager,  a shopper insights specialist or a trade marketer, our ad-hoc dashboards and our Business Intelligence reports are a perfect tool to make your life easier
Learn more
the playbook for retail managers
perfect
store

Examine changes in foot traffic, flow patterns, main directions or dwell time over time, both at the store and at the category level

RETARGETING AND
CROSS-SELLING

Find the biggest areas of loss in terms of conversion and optimal secondary touchpoints for communication, power endcaps and displays

SHOPPER
INSIGHTS

Learn behavioral changes in shoppers, both at a macro- and micro- level, the evolution of shopping missions and ROI benchmarks

ROI & AD
ATTRIBUTION

Understand the lift associated with, and the ROI of, front page ad placement in the flyers, circulars and your marketing activations

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our success stories

Deep dive into Shopping Mall Analytics I
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Deep dive into Shopping Mall Analytics I

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From…

Ensuring in-store social distance in times of COVID-19
Article cover
Ensuring in-store social distance in times of COVID-19
Marketing campaigns: helping grocery retailers to identify their conversion funnel
Cover article Marketing campaigns: helping grocery retailers to identify their conversion funnel
Marketing campaigns: helping grocery retailers to identify their conversion funnel
Marketing campaigns: how to measure the effectiveness of in-store promotions
Cover Marketing campaigns: how to measure the effectiveness of in-store promotions
Marketing campaigns: how to measure the effectiveness of in-store promotions
Top technologies for in-store analytics
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Top technologies for in-store analytics

Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.

Retail end caps intelligence (II)
Fruits endcap in a supermarket
Retail end caps intelligence (II)

In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of…

Retail end caps intelligence (I)
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Retail end caps intelligence (I)

Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key…

Category Managers and the future of in-store analytics
Cans on a shelf sorted by category managers
Category Managers and the future of in-store analytics

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal…

Shopping missions: revealing the best spots for in-store activations
Cover of Shopping missions with a woman puchasing some food
Shopping missions: revealing the best spots for in-store activations

Running a retail store usually has a lot of refinements that need to be addressed to get the best possible…

Picking the right store layout based on customer behavior
store layout floorplan
Picking the right store layout based on customer behavior

In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect…

5 Practical steps to boost your cross-selling strategy
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5 Practical steps to boost your cross-selling strategy

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of…

Shopping tools: the hidden insights
shopping-basket-mystery
Shopping tools: the hidden insights

One of the very first things a shopper does when entering a store is to pick up a trolley, also…

Business Intelligence meets Category Management
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Business Intelligence meets Category Management

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many…

Retail intelligence: the evolution of store people counters
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Retail intelligence: the evolution of store people counters

Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at…

Improving in-store marketing with customer flow
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Improving in-store marketing with customer flow

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing…

Cross-selling analytics: discovering the Correlation Matrix
Cross Selling analytics: Discovering the Correlation Matrix.
Cross-selling analytics: discovering the Correlation Matrix

At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be…

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