CATEGORY MANAGEMENT NEW TRENDS TO BOOST SALES IN 2021 Category Management new trends to Boost Sales in 2021 OUR LATEST POST READ MORE

Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point when making important decisions in…

As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to analyze the behavior of customers…

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the…

Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.

In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of them to increase sales and exposure. This, however, is not…

Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key factors that need to be balanced out. Customers need to…

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss any item on sale, discounted…

Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty are the most important) with…

In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue and the number of sales…

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix…

One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or a basket before starting their…

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many significant aspects such as sales, inventory and online presence. However,…

Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages. They represented the popularity of…

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by looking at profits before and…

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