Reports
Correlation matrix
The correlation matrix shows which categories are visited in the same trip, revealing cross-selling pairs and the best places for secondary displays.
How it is built
For every pair of categories, Shoppermotion computes how often they are visited (or bought) in the same trip compared with what you would expect by chance. Values close to 1 mean strong affinity.
The time correlation matrix adds order: it shows which category tends to be visited first, which is key to place the reminder before the shopper leaves the area.
What to do with it
- Place secondary displays of one category inside or next to its strongest partner.
- Retarget missed conversions: shoppers who visited coffee but did not buy are good candidates for a biscuits promotion.
- Design bundles and cross-category promotions backed by real behaviour.