![correlation-matrix](https://shoppermotion.com/wp-content/uploads/2022/10/correlation-matrix-150x150.png)
Although we are not always aware, there are many connections between categories, so it is essential to identify these links in order to efficiently develop our cross-selling strategies. The correlation matrix represents the probability of a shopper to engage in a certain category after being engaged at a different category during the same journey. Hence, it reveals information about popular sections and their connections to other categories.
![](https://shoppermotion.com/wp-content/uploads/2018/07/cover-media-correlation-matrix-cross-selling-1-1024x538.jpg)