Retargeting & Cross-selling
Find the biggest areas of loss in conversion and the optimal secondary touchpoints for communication, power end caps and displays.
End caps execution
Thanks to their accessibility and visibility, end caps attract more attention than aisles. But not in every category, so keeping control over them shows where there is room to improve.
Traffic penetration, time to visit and engagement give a realistic view of what happens at each end cap, and what needs to change.
Full analysis of each category
The most effective way to measure a category is its conversion funnel. It shows how many potential buyers you lose and at which step of the visit, so category managers can adapt their strategy and lift visibility and sales.
Cross-selling strategies
Shoppers usually come in with a specific mission, and good retailers make the most of that visit by drawing attention to products they were not looking for.
The correlation matrix reveals which categories are visited together, so secondary displays land exactly where they recover missed conversions from a neighbouring category.
Detection of blind spots
For teams that rely only on aggregated sales, the store is a black box. Heatmaps and customer flow maps show how shoppers behave in the corners nobody measures, and which areas they never reach.
Related metrics
FAQ
A shopper who engaged with a bay (stopped below 25 cm/s) and left without buying from it. Because every path is matched with its ticket, these are counted, not estimated.
Yes. They can become an audience for in-store screens later in the trip, or for your Retail Media Network where pseudonymised loyalty identifiers are available.
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
