Retargeting and Cross-selling
End caps execution
Thanks to their accessibility and visibility, end caps attract better the attention of customers in comparison with aisles. However, this might not happen with all categories, so maintaining control over them will help us identify areas of improvement.
Aspects such as traffic penetration, time to visit the end cap, or engagement will give us a realistic overview of what is actually happening in our end caps, and what needs to be done to improve their performance
Full analysis of each category
Customer satisfaction is essential since it directly affects the performance of businesses. Category Managers enhance customer experience by effectively allocating products throughout the different sections. Besides, actions taken within categories will boost both sales and profitability.
Although shoppers usually have a specific mission when they go to the stores, retailers make the most of their visits and attract their attention to buy other products they were not looking for in the first place.
At this point, cross-selling strategies play an important role in achieving this. Besides, these strategies are also essential when it comes to retargeting those missed conversions that did not take place in a specific category
Detection of blind spots
For store managers who do not rely on tracking technologies or other data rather than aggregated sales, stores become black boxes when trying to analyze what is actually happening indoors.
In order to identify how customers behave in certain blind spots in-store, retailers can make their jobs easier thanks to heatmaps and customer flow maps