Find the biggest areas of loss in terms
of conversion and where might we
CROSS-SELLING AND RETARGETING find secondary touchpoints for
communications and displays
More details live demo

Endcaps’ performance

Thanks to their accessibility and visibility, endcaps attract better the attention of customers in comparison with aisles. However, this might not happen with all categories, so maintaining control over them will help us identify areas of improvement. Aspects such as traffic penetration, time to visit the endcap, or engagement will give us a realistic overview of what is actually happening in our endcaps, and what needs to be done to improve their performance

Category analysis

If we would like to measure the performance of our categories, the most effective way is to analyze the conversion funnel. Thanks to this metric, it is possible to identify how many potential customers we are losing and at what stage of the shopping journey. Hence, Category Managers will be able to adapt their strategy accordingly, therefore boosting visibility and sales for each category.


Although shoppers usually have a specific mission when they go to the stores, retailers make the most of their visits and attract their attention to buy other products they were not looking for in the first place. At this point, cross-selling strategies play an important role in achieving this. Besides, these strategies are also essential when it comes to retargeting those missed conversions that did not take place in a specific category

Blind spots

For store managers who do not rely on tracking technologies or other data rather than aggregated sales, stores become black boxes when trying to analyze what is actually happening indoors. In order to identify how customers behave in certain blind spots in-store, retailers can make their jobs easier thanks to heatmaps and customer flow maps.

related metrics

endcaps performance

Endcaps attract better the attention of customers in comparison with aisles. measuring their performance is essential for store managers

correlation matrix

Measure the probability of a shopper to show interest in a certain category after being engaged at a different category during the same journey


Learn how much money customers spend per minute per category during their visit to the store and control the impulsiveness of your displays and environments


Control the percentage of visitors to a particular category or endcap who navigate away from the area in the first fifteen seconds of their visit

articles focused on retargeting and cross-selling

request your personalized demo

    I consent to receive email marketing communications from Shoppermotion. By submitting my personal information I accept the privacy notice.

    Privacy Preferences
    When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.