Reports
Conversion funnel
The physical conversion funnel follows shoppers from passing a category to looking at it, engaging with it and buying from it.
Formula
Traffic → Visual contact (< 45 cm/s) → Engaged (< 25 cm/s) → Buyer (product on the ticket)The four steps
- Traffic: trips that passed the category or bay.
- Visual contact: trips that slowed below 45 cm/s in front of it.
- Engaged: trips that stopped below 25 cm/s.
- Buyers: trips whose matched ticket contains a product from it.
Reading the funnel
Each drop tells a different story. Low visual contact is a visibility problem (location, signage, facing). Low engagement after visual contact points to the shelf itself. A big gap between engaged and buyers means shoppers are interested but walk away: price, availability or choice overload.
Because each path is matched with its ticket, this is measured, not modelled.