Examine changes in traffic levels,
patterns, or dwell time over time.
STORE THE PERFECT Both at the Store Level and at
the individual Category Level
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Layout TESTING

Even though most store layouts are designed to stimulate shopping, store managers do not follow a clear plan to test them. Taking into account the variation in traffic patterns and natural hot spots produced by shoppers, retailers can easily adjust their layouts and reach their goals.

Shelf evaluation

Customer satisfaction is essential since it directly affects the performance of businesses. Category Managers enhance customer experience by effectively allocating products throughout the different sections. Besides, actions taken within categories will boost both sales and profitability.

Shopping missions

Understanding the reason why customers are visiting our stores will tell us a lot about who they are and why they behave the way they do. Hence, it is essential to identify the prevailing type of shopping mission in our stores in order to adapt our strategy to the specific needs of our customers as well as to anticipate future in-store demands.

Displays’ impact

When it comes to launching a promotion, Marketing Managers usually base their decisions on experience and to measure its effectiveness, they merely take into account sales. Since launching a promotion always entails a risk for the company, the decision should be made based on substantiated criteria. By measuring the ROI, the categories’ performance or the inbound and outbound traffic, store managers will be able to identify the perfect spot to place new displays and effectively measure their impact.

related metrics

heatmaps

Identify how the customer moves around the store and, consequently, which are the hotspots and cold areas

dwell time

Average duration of the shopping journey, as well as the average time they spend in each section

shopping missions

Describe the reason why customers are visiting our stores, who they are and why they behave the way they do

power hours

Analyze how traffic distributes throughout the day and find peak and off-peak hours to make effective decisions

articles focused on the perfect store

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