Informes
ROI de folletos y promociones
Mide las ventas incrementales y el retorno de cada promoción o página del folleto.
El cuerpo de este artículo está todavía en inglés. El título y la definición están en español.
Fórmula
ROI = (incremental margin attributed − promotion cost) ÷ promotion costBeyond aggregated sales
Promotions are appealing to shoppers, so sales usually go up. The real question is whether they create incremental value. Shoppermotion compares the behaviour of shoppers during the promotion with a baseline period and with control stores, and follows the promoted category through the funnel.
What you get
- Incremental visits to the promoted category and bay.
- Conversion of those visits into tickets.
- Cannibalisation of neighbouring products.
- ROI per flyer page, format and store.