Reports
Funnels, correlation matrix, end caps, promotions ROI and category benchmarks.
- Conversion funnel→The physical conversion funnel follows shoppers from passing a category to looking at it, engaging with it and buying from it.
- Correlation matrix→The correlation matrix shows which categories are visited in the same trip, revealing cross-selling pairs and the best places for secondary displays.
- End caps performance→End caps performance compares every gondola end by traffic penetration, time to visit, engagement and sales lift.
- Engagement→Engagement is the share of shoppers who stop (below 25 cm/s) in front of a bay, category or display out of all who passed it.
- Flyers and promotions ROI→Flyers and promotions ROI measures the incremental sales and return of each promotion, flyer page or circular placement, beyond aggregated sales.
- Purchase speed→Purchase speed is how quickly shoppers go from entering a category to engaging with the product they end up buying.
- Missed opportunities→Missed opportunities are trips that engaged with a bay, hesitated and left without buying from it, ranked by category, hour and store.
- Planogram performance→Planogram performance tracks traffic, engagement, dwell and conversion for each planogram (PoG) and follows every change over time.
- A/B testing layouts→A/B testing compares two layouts, planograms or displays under equivalent conditions to decide which performs better before rolling it out.
- Category benchmarks→Category benchmarks rank each category against its own history and against the same category in similar stores, regions and formats.
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