Retail Media
Offline attribution
Offline attribution connects exposure to in-store media with what shoppers actually buy, by matching each path with its ticket.
The closed loop
Exposure (the path passed a screen, end cap or flyer zone), visit (the path reached the promoted bay) and purchase (the matched ticket contains the product) are all measured for the same anonymous trip. That is what makes the attribution deterministic rather than modelled.
What you report
- Exposed vs non-exposed conversion.
- Incremental sales and uplift.
- ROAS per placement, store and creative.