Reports
Missed opportunities
Missed opportunities are trips that engaged with a bay, hesitated and left without buying from it, ranked by category, hour and store.
Definition
A missed opportunity is an engaged trip (below 25 cm/s) whose matched ticket contains nothing from that bay. It is the most actionable leak in the funnel: the shopper was there and interested.
What to do
- Check availability and price at the times with the most misses.
- Review the planogram where hesitation concentrates.
- Build a retargeting audience of shoppers who engaged but did not buy.