Offline Campaigns
Monitor performance metrics for your in-store promotions, digital signage, secondary touchpoints and media ads, from the first impression to the ticket.
Impact of ads on screens
Compare the performance of each screen by measuring the traffic around it, the engagement it gets and the traffic it drives to the promoted category. Keep full control of the weekly traffic and the missions of the shoppers who engage with each one.
Perception of flyers and coupons
Control the impact of flyers and coupons on shopper behaviour. Compare performance across promotions and formats and find out which ones are raising overall sales in each category, and which ones only cannibalise.
Effectiveness of secondary touchpoints
Each secondary touchpoint affects sales differently and changes how each category performs. With a deep analysis of every one of them, you can measure its individual effect on customer flow and behaviour, and move the ones that don't pull their weight.
Success of seasonal campaigns
Give your brands the chance to stand out from the competition. Leverage your storytelling and your message to build awareness and loyal customers, and make sure every phase of the campaign, from teaser to tail, is profitable.
Offline campaign audit
Share the campaign and the stores. We'll show you the impressions, views, clicks and lift it would have reported.
Prefer to talk it through?
Book a 30-minute intro call with our team.
Related metrics
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
