Reports
A/B testing layouts
A/B testing compares two layouts, planograms or displays under equivalent conditions to decide which performs better before rolling it out.
How a test works
Pick a test store (or zone) and a control, define the metric that decides the winner (conversion, engagement or sales per visit) and run both versions for enough weeks to cover normal variation. Shoppermotion reports the difference and its statistical confidence.
What you can test
- Store layouts and category adjacencies.
- Secondary product placement.
- New fixtures and store concepts.
- Shelf arrangements and facings.