Reports
Engagement
Engagement is the share of shoppers who stop (below 25 cm/s) in front of a bay, category or display out of all who passed it.
Formula
Engagement rate = engaged trips ÷ trips that passedDefinition
A trip is engaged with a bay when its speed drops below 25 cm/s in the detection zone in front of it. This is the moment shoppers pick up, compare and read products.
Benchmarks
Engagement varies a lot by category: fresh produce and bakery naturally engage more than household. Compare each category with its own history and with the same category in similar stores, rather than with the store average.