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Shoppermotion

Shopper Insights

How your shoppers change, before sales tell you.

Learn behavioural changes in shoppers, both at a macro and a micro level, the evolution of their shopping missions and ROI benchmarks for every category.

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In short

Shopper Insights shows how shopper behaviour changes at macro and micro level, how shopping missions evolve and how every category performs against its peers. It covers concept stores, category benchmarks, shopping tools and footprint performance.

Concept store

Know if the new concept really works.

Flagship and concept stores are one of the most used ways to test new products and strategies. Combined with Shoppermotion, retailers can monitor precisely how behaviour changes and how it differs from traditional stores.

How to evaluate new store concepts
ENGAGEMENT RATE · 8 WEEKS AFTER OPENINGConcept storeStandard stores

Categories benchmarks

Rank every category against its peers.

Comparing periods shows the evolution of the business and precise areas for improvement. Benchmarking with similar stores by region, format or type tells you whether performance is below or above average, and whether action is needed.

Learn how to compare and rank categories
ENGAGEMENT RATE BY CATEGORYProduce82%Dairy74%Bakery66%Coffee & tea41%Snacks58%Household35%CHAIN AVG

Shopping tools

Baskets and trolleys tell different stories.

Shopping journeys vary with the tool. Baskets usually mean short trips for a few products; trolleys mean stocking up for the coming weeks. Retailers can follow the trends of each group and adapt formats and displays to them.

Classify customers per shopping tool

Footprint performance

Optimise every metre of the floor.

Much of what happens in a store is explained by the main aisle, which distributes visitors to the rest of the layout. Analysing secondary and boundary areas as well reveals alternative locations ranked by impact and performance.

How we optimise every inch on the floor
38%22%14%11%9%6%

Related metrics

The metrics behind Shopper Insights

Aisles direction→Which way shoppers walk each aisleCustomer flow→The routes through the storeVisitors evolution→Trends over weeks and monthsEngagement→Who stops at the shelf

FAQ

Questions, answered.

Can I test whether a new store concept works?

Yes. Combined with Shoppermotion, flagship and concept stores show precisely how behaviour changes and how it differs from traditional stores.

What are category benchmarks?

Comparisons of each category across periods and with similar stores by region, format or type, which tell you whether performance is below or above average and whether action is needed.

Why compare baskets and trolleys?

Shopping journeys vary with the tool. Baskets usually mean short trips for a few products and trolleys mean stocking up, so each group's trends help adapt formats and displays.

Does it use shoppers' personal data?

No. Shoppermotion tracks shopping tools, not people, so every trip is anonymous by design. Data is encrypted and processed in line with GDPR.

Explore other solutions

StorePerfect Store→Traffic, flow patterns, main directions and dwell time, at store and category level.CategoryCategory analytics→Traffic, visual contact, engagement and conversion for every category.ConversionRetargeting & Cross-selling→The biggest conversion leaks and the best secondary touchpoints, end caps and displays.PromotionsROI & Ad Attribution→The lift and ROI of flyers, circulars, front-page placements and activations.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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