Shopper Insights
Learn behavioural changes in shoppers, both at a macro and a micro level, the evolution of their shopping missions and ROI benchmarks for every category.
Concept store
Flagship and concept stores are one of the most used ways to test new products and strategies. Combined with Shoppermotion, retailers can monitor precisely how behaviour changes and how it differs from traditional stores.
Categories benchmarks
Comparing periods shows the evolution of the business and precise areas for improvement. Benchmarking with similar stores by region, format or type tells you whether performance is below or above average, and whether action is needed.
Shopping tools
Shopping journeys vary with the tool. Baskets usually mean short trips for a few products; trolleys mean stocking up for the coming weeks. Retailers can follow the trends of each group and adapt formats and displays to them.
Footprint performance
Much of what happens in a store is explained by the main aisle, which distributes visitors to the rest of the layout. Analysing secondary and boundary areas as well reveals alternative locations ranked by impact and performance.
Related metrics
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
