Retail Media
Smart audiences
Smart audiences are groups of anonymous shoppers built from in-store behaviour: missions, visited planograms, missed opportunities, shopping tool or checkout type.
New audienceDraft
- MissionisStock-up
- andVisitedCoffee bay 4no purchase
- andShopping toolisTrolley
- andCheckoutisSelf-checkout
Estimated reach
4,812 shoppers / week
Ways to build an audience
- By visit behaviour: time in store, number of categories visited.
- By shopping mission, day and daypart.
- By planograms visited, or not visited.
- By missed opportunities: engaged but did not buy.
- By preferred shopping tool or checkout (self-checkout vs regular).
Activation
Audiences can be activated on in-store screens by daypart, or synced to a Retail Media Network through pseudonymised loyalty identifiers where the retailer allows it.