Metrics
Customer flow
Customer flow maps the routes shoppers follow through the store: where they go first, which direction they take in each aisle and where flows split or merge.
What it shows
Flow maps draw the aggregated movement between zones as arrows whose width is proportional to the number of trips. They answer questions that a heatmap cannot: in which order are categories visited, and which paths do shoppers avoid?
Typical findings
- Counter-flow: shoppers walking an aisle against the intended direction, which reduces exposure to the first bays.
- Shortcuts: gaps between gondolas that let shoppers skip entire categories.
- Dominant loops: the racetrack most trips follow, and where secondary displays get the most exposure.
Related views
Aisles direction breaks flow down aisle by aisle. Store Flow in Shoppermotion AI replays real trips on top of the aggregated flows.