Metrics
Shopping tools
The shopping tool (trolley, basket or basket trolley) used on a trip, and how behaviour differs between them.
What changes with the tool
Shoppers tend to use baskets for short trips with a few products, and trolleys when they stock up for the coming weeks. Duration, zones visited, number of stops and basket size all differ.
Because tags are fitted to the tools themselves, Shoppermotion knows the tool of every trip without asking anyone.
How to use it
- Choose the right tool for each area: offering basket trolleys at the entrance can lift items per trip.
- Adapt pack formats and displays to the tool that dominates each zone.
- Build audiences by preferred tool for targeted campaigns.