Metrics
Power hours
Power hours are the hours of the week with the most shoppers in store, used to plan staffing, replenishment and the timing of in-store media.
What it measures
Shoppermotion counts how many trips are active in the store for every 15-minute interval and ranks the hours of the week by traffic. The result is a weekly profile per store that updates continuously.
How teams use it
- Operations: schedule checkout lanes and replenishment outside the power hours.
- Retail media: price screen and end-cap inventory by the audience it actually reaches in each daypart.
- Marketing: time promotions and tastings to the moments with the right missions in store.
Power hours vs best windows
Power hours rank traffic. Best windows rank the conversion opportunity of a category, which does not always peak when the store is busiest.