Blog · page 4
Research and practical guides on shopper behaviour, store performance and in-store retail media.
Shopper Insights
One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or a basket before starting their journeys down the various aisles and sections. These are what we are referring to when we mention shopping tools. Devices used to collect products for
· 5 min read
Engagement
Shoppers visit stores to satisfy multiple needs states, such as getting a bottle of milk and a box of cereals for their daily breakfast or purchasing ingredients for a healthy lunch meal the same day. This article reveals the value of the analysis of customers’ shopping missions in-store. It explains the way in which retailers
· 8 min read
Shopper Insights
It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many significant aspects such as sales, inventory and online presence. However, one of the main pillars for brick and mortar store is an intense analysis of the customer flow in their categories so they can evaluate
· 3 min read
Missing Conversions
Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages. They represented the popularity of any portal in a simplified way. However, in 2005 Google changed course and created Google Analytics. Nowadays store people counters have evolve dramatically! Anyone in
· 3 min read
ROI and Ad Attribution
The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by looking at profits before and after activity. If the sales figures bump up, the promotional material is considered a success. However, this field is still considered a black box despite
· 6 min read
Engagement
In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.
· 5 min read
Missing Conversions
At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that reason, it is essential to take a moment and examine the traffic flow. With this invaluable information at your fingerprints, you will be able to identify dead spots or impassable
· 3 min read
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