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Research, examples and practical guides about missing conversions, based on real store data.
Missing Conversions
When it comes to getting a promotional campaign right, nothing is more important than having the right information. This is where in-store analytics come into play. Now we are going to take this a step further and learn how to calculate the conversion funnel for grocery retailers of some of the promotions offered in their flyers.
· 8 min read
Missing Conversions
In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of them to increase sales and exposure. This, however, is not the end of our analysis and dealings with the end caps and Business Intelligence in retail. Today we are tackling the following end cap questions:
· 6 min read
Missing Conversions
Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key factors that need to be balanced out. Customers need to be exposed to your products and the impulsive nature we humans exhibit from time to time needs to be taken into account. In this post,
· 5 min read
Missing Conversions
Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages. They represented the popularity of any portal in a simplified way. However, in 2005 Google changed course and created Google Analytics. Nowadays store people counters have evolve dramatically! Anyone in
· 3 min read
Missing Conversions
At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that reason, it is essential to take a moment and examine the traffic flow. With this invaluable information at your fingerprints, you will be able to identify dead spots or impassable
· 3 min read
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