Blog · page 2
Research and practical guides on shopper behaviour, store performance and in-store retail media.
ROI and Ad Attribution
Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based on shared characteristics or behaviors. In the context of in-store marketing, learning how to effectively segment your in-store audience is essential to reach and connect with specific groups of customers in a more personalized and relevant
· 6 min read
ROI and Ad Attribution
In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream of data it provides. However, it’s important not to forget the importance of Offline Attribution in Retail Media and the role it plays in driving sales and customer loyalty.
· 8 min read
Engagement
During the last few years and together with the rise of Retail Media, Digital Signage has gained popularity among Offline Marketing strategies inside the store. Digital Signage wins in Offline Retail Media: it can boost sales and revenue and it plays a relevant role in enhancing the customer experience in the store. Brands and
· 12 min read
ROI and Ad Attribution
Retail Media has become essential in the current advertising environment. Retail Media Networks allow brands and retailers to connect with their customers through the power of data and personalization, customizing their message and impacting customers when they are in the mindset of shopping. There isn’t a better time to promote a brand than when the
· 9 min read
ROI and Ad Attribution
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier for Advertisers), which enables advertisers to hunt down users across different apps. Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads.
· 8 min read
Engagement
A correlation matrix is a powerful tool for understanding relationships between the categories visited in our stores. In brick-and-mortars, it can be used to identify opportunities for cross-selling products and optimize the location of our secondary touchpoints. The time variable is an important part of the correlation matrix. It can help you to understand how different stops interact over time and to identify trends that may be useful for your store.
· 5 min read
Shopper Insights
One of our tools became pretty popular during 2021. By the time this post was first published, almost 70 clients had installed Digital Flow. This is our latest tool which is tracking customer journeys, similar to our automated version. However, with the digital flow, the coworker is drawing lines (which equals to the customer pathway) directly on the tablet. The
· 4 min read
Engagement
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also between their placement, reach, and visibility. Understanding these dynamics is essential for any section manager to make effective decisions. But in order to capture both the subtle and overt correlation
· 5 min read
Engagement
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post is to support Category Management with fresh ideas and trends so that they have all the information needed when designing strategies for 2021 with the ultimate target of increasing their
· 9 min read
ROI and Ad Attribution
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point when making important decisions in our stores, but analyzing our customers from another angle will give us more valuable information. If we put them at the center of our strategy,
· 5 min read
Shopper Insights
As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to analyze the behavior of customers to understand their shopping trends and habits, but the analytical capacity isn’t limited to this alone. We can measure other activities that take place within
· 5 min read
Shopper Insights
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the streamlining of promotional content placement and optimization of existing categories. All this remains true when applied to a larger space. Regardless of the scale of
· 4 min read
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