The goal for any retailer is to get as many sales as possible and increase the number of customers making ...

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we made a introduced the Correlation Matrix, exploring its performance and ...

One of the very first things a shopper does when entering a store is to pick up a trolley, also ...

Shoppers visit stores to satisfy multiple need states, such as getting a bottle of milk and a box of cereals ...

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many ...

Fifteen years ago, the only way to measure the relevance of an online business was through small visitor counters displayed ...

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing ...

In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located ...

At the precise moment our customers cross the entrance of the store, it's nearly impossible to predict what will be ...

En cualquier cadena de distribución, sin importar el formato, acabarás recorriendo el famoso pasillo central. Por regla general, se posiciona como ...