Shopper Insights
shoppermotion
One of our tools became pretty popular during this calendar year. Almost 70 Clients have already installed Digital Flow. This is our latest tool which is tracking customer journeys, similar to our automated version. However, with the digital flow, the coworker is drawing lines (which equals to the customer pathway)
성공적인 프로모션 캠페인을 진행하기 위해서는 올바른 정보를 아는 것보다 더 중요한 것은 없습니다. 이는 우리가 왜 매장 내 분석을 해야 하는지를 보여줍니다. 이제 우리는 한 단계
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point
As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales
The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss
Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty
In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue
The goal for any retailer is to get as many sales as possible and increase the number of customers making purchases at any given time.
In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the
One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or
