Blog · page 3
Research and practical guides on shopper behaviour, store performance and in-store retail media.
Shopper Insights
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the streamlining of promotional content placement and optimization of existing categories. All this remains true when applied to a larger space. Regardless of the scale of
· 4 min read
Shopper Insights
Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started as a localized virus in China has spread overnight to affect most of the countries in the international arena, thus changing the way we live and interact with one another.
· 2 min read
Missing Conversions
When it comes to getting a promotional campaign right, nothing is more important than having the right information. This is where in-store analytics come into play. Now we are going to take this a step further and learn how to calculate the conversion funnel for grocery retailers of some of the promotions offered in their flyers.
· 8 min read
ROI and Ad Attribution
Having access to an analytic tool and making full use of it can sometimes be two very different things. In our previous post, we talked about in-store analytics and why they are needed. But now we are going to look at a practical application of just how in-store analytics can enhance the shopping experience and allow
· 6 min read
Shopper Insights
Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.
· 11 min read
Missing Conversions
In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of them to increase sales and exposure. This, however, is not the end of our analysis and dealings with the end caps and Business Intelligence in retail. Today we are tackling the following end cap questions:
· 6 min read
Missing Conversions
Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key factors that need to be balanced out. Customers need to be exposed to your products and the impulsive nature we humans exhibit from time to time needs to be taken into account. In this post,
· 5 min read
Shopper Insights
The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss any item on sale, discounted or available promotions while seeking out the various items they came in for. Little do they know that what they see and the interaction from
· 7 min read
Shopper Insights
Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty are the most important) with the number of resources available in-store. Things get more complicated when the retailer tries to find the best possible position or locations for in-store marketing
· 4 min read
Shopper Insights
In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue and the number of sales that are made. A customer who is able to find what they are looking for easily is more likely to spend some extra time and
· 8 min read
Engagement
The goal for any retailer is to get as many sales as possible and increase the number of customers making purchases at any given time. This is not always a simple task and will take some creative thinking and data analysis to accomplish. But to make things easy for you, we are going to list
· 7 min read
ROI and Ad Attribution
In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix applies to cross-selling strategies. In this post, we will go through the 5 steps required to boost your cross-selling strategy. For the uninitiated, cross-selling is
· 8 min read
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