Shopper Insights

One of our tools became pretty popular during this calendar year. Almost 70 Clients have already installed Digital Flow. This is our latest tool which is tracking customer journeys, similar to our automated version. However, with the digital flow, the coworker is drawing lines (which equals to the customer pathway)

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customer flow main aisle

The importance of the Main Aisle to understand the customer behavior

In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.

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