Engagement
shoppermotion
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also between their placement, reach, and visibility. Understanding these dynamics is essential for any section manager to make effective decisions. But in order to capture both
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point
As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales
Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started
When it comes to getting a promotional campaign right, nothing is more important than having the right information. This is where in-store analytics come into
Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages.
The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by
In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.
At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that
