products correlations

Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also between their placement, reach, and visibility. Understanding these dynamics is essential for any section manager to make effective decisions.  But in order to capture both

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customer flow main aisle

The importance of the Main Aisle to understand the customer behavior

In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.

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