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Research, examples and practical guides about shopper insights, based on real store data.
Shopper Insights
Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. By dividing their audience into smaller segments based on various characteristics, retailers can create more targeted and effective campaigns that are more likely to resonate with their desired audience.
· 7 min read
Shopper Insights
Understanding changing consumer behavior is essential for retailers looking to stay competitive in today’s marketplace. By tracking and analyzing consumer behavior, retailers can make informed decisions about their products, services, and marketing strategies. In-store analytics is a powerful tool for gathering data on consumer behavior. It allows retailers to get a deeper understanding of
· 5 min read
Shopper Insights
In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. However, traditional brick-and-mortar stores remain a very important part of the shopping experience for most consumers.
· 5 min read
Shopper Insights
Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. By collecting and analyzing data on customer behavior, retailers can gain valuable insights into what drives their
· 8 min read
Shopper Insights
In today’s highly competitive retail landscape, understanding and catering to the needs and preferences of shoppers has become essential for businesses to thrive. Maximizing the benefits of in-store shopper tracking is hence crucial to gain valuable insights into shopper behavior. By collecting data on how shoppers move through the store, what products they interact with,
· 6 min read
ROI and Ad Attribution
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier for Advertisers), which enables advertisers to hunt down users across different apps. Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads.
· 8 min read
Shopper Insights
One of our tools became pretty popular during this calendar year. Almost 70 Clients have already installed Digital Flow. This is our latest tool which is tracking customer journeys, similar to our automated version. However, with the digital flow, the coworker is drawing lines (which equals to the customer pathway) directly on the tablet. The
· 4 min read
Shopper Insights
As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to analyze the behavior of customers to understand their shopping trends and habits, but the analytical capacity isn’t limited to this alone. We can measure other activities that take place within
· 5 min read
Shopper Insights
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales to how it enables the streamlining of promotional content placement and optimization of existing categories. All this remains true when applied to a larger space. Regardless of the scale of
· 4 min read
Shopper Insights
Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started as a localized virus in China has spread overnight to affect most of the countries in the international arena, thus changing the way we live and interact with one another.
· 2 min read
Shopper Insights
Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.
· 11 min read
Shopper Insights
The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss any item on sale, discounted or available promotions while seeking out the various items they came in for. Little do they know that what they see and the interaction from
· 7 min read
Shopper Insights
Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty are the most important) with the number of resources available in-store. Things get more complicated when the retailer tries to find the best possible position or locations for in-store marketing
· 4 min read
Shopper Insights
In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue and the number of sales that are made. A customer who is able to find what they are looking for easily is more likely to spend some extra time and
· 8 min read
Shopper Insights
One of the very first things a shopper does when entering a store is to pick up a trolley, also known as shopping carts, or a basket before starting their journeys down the various aisles and sections. These are what we are referring to when we mention shopping tools. Devices used to collect products for
· 5 min read
Shopper Insights
It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many significant aspects such as sales, inventory and online presence. However, one of the main pillars for brick and mortar store is an intense analysis of the customer flow in their categories so they can evaluate
· 3 min read
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