Blog · category
Research, examples and practical guides about engagement, based on real store data.
Engagement
At Groceryshop 2026, physical stores still took about 5% of people’s media time and about 0.1% of ad spend. The next question for in-store retail media is whether a screen made anyone stop, notice and switch.
· 7 min read
Engagement
In today’s Retail Media Landscape, digital marketing might seem the way to go. However, offline campaigns are the most effective way to reach and engage with customers in the ready-to-buy mode. Whether it’s through methods like print advertising, digital signage in-store, or experiential marketing events, offline campaign analytics are crucial for better targeting and engagement
· 5 min read
Engagement
Touchpoints are the various ways in which a customer interacts with a brand, both online and offline. In the world of modern retail, these touchpoints play a crucial role in optimizing the in-store experience and shaping the customer’s journey and perception of a Retail Media Network. This article will explore the various types of touchpoints
· 5 min read
Engagement
The retail industry is constantly evolving, and with the rise of e-commerce, it’s more important than ever for brick-and-mortar stores to find ways to compete and remain relevant. One way for businesses to step ahead is by leveraging in-store analytics in Retail to gather insights about customer behavior and preferences. In-store analytics refers to the
· 7 min read
Engagement
Touchpoints are the various points of interaction that a customer has with a brand or company during their journey from awareness to purchase. These interactions can occur through physical, digital, or traditional media channels, and can include actions such as visiting a store, viewing an advertisement, or interacting with a brand on social media. In
· 7 min read
Engagement
During the last few years and together with the rise of Retail Media, Digital Signage has gained popularity among Offline Marketing strategies inside the store. Digital Signage wins in Offline Retail Media: it can boost sales and revenue and it plays a relevant role in enhancing the customer experience in the store. Brands and
· 12 min read
Engagement
A correlation matrix is a powerful tool for understanding relationships between the categories visited in our stores. In brick-and-mortars, it can be used to identify opportunities for cross-selling products and optimize the location of our secondary touchpoints. The time variable is an important part of the correlation matrix. It can help you to understand how different stops interact over time and to identify trends that may be useful for your store.
· 5 min read
Engagement
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also between their placement, reach, and visibility. Understanding these dynamics is essential for any section manager to make effective decisions. But in order to capture both the subtle and overt correlation
· 5 min read
Engagement
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post is to support Category Management with fresh ideas and trends so that they have all the information needed when designing strategies for 2021 with the ultimate target of increasing their
· 9 min read
Engagement
The goal for any retailer is to get as many sales as possible and increase the number of customers making purchases at any given time. This is not always a simple task and will take some creative thinking and data analysis to accomplish. But to make things easy for you, we are going to list
· 7 min read
Engagement
Shoppers visit stores to satisfy multiple needs states, such as getting a bottle of milk and a box of cereals for their daily breakfast or purchasing ingredients for a healthy lunch meal the same day. This article reveals the value of the analysis of customers’ shopping missions in-store. It explains the way in which retailers
· 8 min read
Engagement
In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.
· 5 min read
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