Blog · category
Research, examples and practical guides about roi and ad attribution, based on real store data.
Engagement
At Groceryshop 2026, physical stores still took about 5% of people’s media time and about 0.1% of ad spend. The next question for in-store retail media is whether a screen made anyone stop, notice and switch.
· 7 min read
ROI and Ad Attribution
Coupons are a popular and effective way for retailers to attract and retain customers, however, the success of a coupon campaign depends on its redemption rate. In-store tracking technology can boost coupon redemption rates by providing retailers with data on customer behavior and preferences. This article will explore the various ways in which in-store tracking
· 6 min read
ROI and Ad Attribution
Personalization is a key trend in the retail industry, with consumers increasingly expecting a shopping experience that is tailored to their individual needs. The role of in-store analytics in the rise of personalized retail experiences is becoming relevant because retailers can create personalized shopping experiences by using in-store data on customer behavior and interactions within
· 5 min read
ROI and Ad Attribution
In-store analytics is the process of collecting, analyzing, and using data about customer behavior and interactions in physical retail spaces in order to improve business performance and drive results. The role of in-store analytics in the age of e-commerce is more important than ever, as it allows retailers to understand and optimize the in-store customer
· 6 min read
ROI and Ad Attribution
Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based on shared characteristics or behaviors. In the context of in-store marketing, learning how to effectively segment your in-store audience is essential to reach and connect with specific groups of customers in a more personalized and relevant
· 6 min read
ROI and Ad Attribution
In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream of data it provides. However, it’s important not to forget the importance of Offline Attribution in Retail Media and the role it plays in driving sales and customer loyalty.
· 8 min read
ROI and Ad Attribution
Retail Media has become essential in the current advertising environment. Retail Media Networks allow brands and retailers to connect with their customers through the power of data and personalization, customizing their message and impacting customers when they are in the mindset of shopping. There isn’t a better time to promote a brand than when the
· 9 min read
ROI and Ad Attribution
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier for Advertisers), which enables advertisers to hunt down users across different apps. Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads.
· 8 min read
ROI and Ad Attribution
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point when making important decisions in our stores, but analyzing our customers from another angle will give us more valuable information. If we put them at the center of our strategy,
· 5 min read
ROI and Ad Attribution
Having access to an analytic tool and making full use of it can sometimes be two very different things. In our previous post, we talked about in-store analytics and why they are needed. But now we are going to look at a practical application of just how in-store analytics can enhance the shopping experience and allow
· 6 min read
ROI and Ad Attribution
In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the leading usages of this Matrix applies to cross-selling strategies. In this post, we will go through the 5 steps required to boost your cross-selling strategy. For the uninitiated, cross-selling is
· 8 min read
ROI and Ad Attribution
The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing performance has been measured by looking at profits before and after activity. If the sales figures bump up, the promotional material is considered a success. However, this field is still considered a black box despite
· 6 min read
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