DIY, home improvement and electronics

See which departments shoppers reach, and where they stop.

Shoppermotion records the full path of every trolley and basket in your big box, from the entrance to the till, and matches it with the ticket. Measure traffic, dwell and conversion department by department.

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What sales reports leave out.

Which departments do shoppers reach?

Aggregated sales can't show which areas of the store most trips never visit.

Where do they spend their time?

Time in front of a category is a signal of interest that the ticket never records, and in DIY and electronics the decision often takes several visits.

Do end caps and displays perform?

Each secondary touchpoint affects sales differently. Without measuring them one by one, weak ones stay in place.

Did the promotion create value?

Sales usually rise during a promotion. The question is whether it brought incremental visits and conversion.

When is the store busiest?

Advisers, checkouts and replenishment are planned on habit rather than on traffic by hour.

Built for big-box formats.

Departments and the racetrack

How far into the store each trip goes.

See how shoppers use the racetrack aisle, which departments they enter and which they only pass. Compare dwell between garden, tools, lighting or TV and audio, and find the areas most trips never reach.

End caps and displays

Rank every end cap by what it actually does.

Traffic penetration, engagement, time to visit and attributed sales for each end cap and promotional display, so the space goes to the products and suppliers that earn it.

Advisers and checkouts

Put advisers where the questions are.

Traffic and dwell by department and hour show when shoppers need help in each area. Schedule product advisers, checkouts and replenishment around them.

How Shoppermotion applies to your stores.

Perfect Store→Traffic, flow patterns and dwell at store and category level, with every relayout measured as an experiment.Dwell time→How long shoppers spend in each zone, category or gondola.End caps performance→Traffic penetration, engagement, time to visit and attributed sales for every end cap.Promotion ROI→Incremental visits, conversion and cannibalisation for each promotion and flyer page.Power hours→The busiest hours of the week, to schedule checkouts, staff and replenishment.Digital Flow→Customer flow studies drawn by coworkers on a tablet, with results ready the moment they finish.

Methods from our research.

End cap conversion, not raw sales→Why an end cap with fewer sales can convert better, once the foot traffic behind each sale is counted.Power hours and best windows→When the store is busiest and when shoppers stay longest, to plan staffing, stock and promotions.Picking the promotion to scale→Adding foot traffic to sales showed a promotion with less traffic but equal sales, estimated at a 15.8% increase if chosen.

FAQ

Questions, answered.

Which stores can use it?

Paths are captured with small Bluetooth tags on trolleys and baskets, located by ceiling antennas with sub-metre precision. It applies to stores where shoppers use them.

How long does installation take?

A store is usually live within hours, with only minor works. The devices do not interfere with existing electrical or network equipment, and installation can be planned outside opening hours.

Can traffic data help plan staff?

Yes. Power hours rank the hours of the week by the number of trips in store, so operations can schedule checkout lanes, advisers and replenishment around them.

Is it anonymous?

Yes. Shoppermotion tracks shopping tools, not people: no cameras, no apps and no personal data, with data encrypted and processed in line with GDPR.

Other industries

Grocery retailers→In grocery, margin is won or lost on the shop floor. Shoppermotion measures how shoppers and staff move through each store, so you can recover the minutes lost to interrupted tasks, cleaning by rota and slow replenishment, and put them where they sell.CPG brands→Traditional shopper studies are manual: a few days of observation in a few stores, a report, and months without data. Shoppermotion measures your categories in store every day of the year, so you can follow your KPIs and see how TV, digital and in-store activations change traffic and behaviour at the shelf.Retail Media Networks→Your RMN already sells onsite and offsite media with digital metrics. Shoppermotion adds the in-store layer: how many screens you need and where, what each placement delivers, and closed-loop reports your brands can put next to the rest of their media plan.Shopping malls→With cameras or presence sensors at the entrances and in each zone, Shoppermotion counts footfall and follows anonymous movement between the hypermarket, the food court, the rest areas and the tenants. See what visitors came for, and how that changes through the week.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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