Consumer brands

Always-on in-store data, not a one-week study.

Traditional shopper studies are manual: a few days of observation in a few stores, a report, and months without data. Shoppermotion measures your categories in store every day of the year, so you can follow your KPIs and see how TV, digital and in-store activations change traffic and behaviour at the shelf.

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Why ad hoc studies fall short.

One week out of fifty-two

Manual studies cover a few days in a few stores. Seasonality, promotions and competitor moves happen in the weeks nobody observes.

Months between reports

By the time an ad hoc report is ready, the planogram, the promotion or the campaign has already changed.

Media that stops at the door

TV, digital and out-of-home plans are judged on reach and brand lift, not on what happened to traffic in the aisle.

No baseline to compare with

Without continuous data, it is hard to separate a campaign's effect from the normal ups and downs of the category.

Results that don't line up

Each study uses its own method, so results across retailers, banners and formats rarely compare.

A permanent source of shopper data.

From ad hoc to always-on

Every week of the year, not just the week of the study.

Shoppermotion records every trip in the stores where it is installed, every day. Instead of commissioning a study and waiting for the report, your team opens the data whenever a question comes up, for any week, store or category.

52 weeks of data per store
The same definitions in every store and format
Studies become queries, not projects

KPIs over time

Follow your category KPIs month by month.

Traffic, engagement, dwell and conversion for your planograms, tracked continuously. See the effect of a relaunch, a new pack or a price change as it builds, and compare it with the same weeks of the previous year.

Media, TV and in-store

See what your media plan does to the store.

Put your media calendar next to the in-store data. Check whether a TV flight, a digital burst or an out-of-home campaign brought more shoppers to the category, more stops at your shelf and more buyers, store by store and week by week.

Category traffic before, during and after each flight
Shelf funnel from passing to buying
Results by store, banner and region

Against the category

Your brand against the category and competitors.

Compare your planograms with the rest of the category and with competitors in the same stores, and with the same category in similar stores. The benchmark is always available, not only while a study is running.

How brands use Shoppermotion.

Product Analytics→Traffic, dwell, engagement and conversion for every product and planogram, against competitors and by channel.Offline Campaigns→Screens, flyers, coupons, pallets and end caps measured like digital, from impression to ticket.Offline Attribution→Exposed shoppers compared with a matched group who were not exposed: incremental sales and ROAS.Smart Audiences→Target shoppers by their interest in a category before they purchase, including those who engaged and didn't buy.End caps performance→Traffic penetration, engagement, time to visit and attributed sales for every gondola end.Category benchmarks→Compare your category with its own history and with the same category in similar stores.

Results brands have measured in store.

A cheaper end cap that performed better→For a shampoo promotion in Shanghai, a secondary aisle end cap raised qualified traffic by 14% and the activation by 8%.Launch timing by shopping mission→For a new ready-to-drink brand in Brazil, choosing the display spot and launch time by mission raised campaign sales by 18.3%.Picking the promotion to scale→Adding foot traffic to sales showed a promotion with less traffic but equal sales, estimated at a 15.8% increase if chosen.

FAQ

Questions, answered.

How is this different from a traditional shopper study?

A traditional study relies on observers or video over a short period in a sample of stores. Shoppermotion measures continuously in every equipped store with the same definitions, so results can be compared week after week and store by store.

Can we connect it to our media plan?

Yes. Share the flight dates of your TV, digital or out-of-home campaigns and compare traffic and behaviour in the category before, during and after each flight, against the same weeks of the previous year.

What does a brand see about its products?

Traffic, passers-by, engagement rate, dwell time and conversion for each planogram, compared with competitors and split by channel, from convenience stores to hypermarkets.

Is any personal data involved?

No. The tag is on the trolley or basket, not the person, and audiences below a minimum size are not activated, to protect anonymity.

Other industries

Grocery retailers→In grocery, margin is won or lost on the shop floor. Shoppermotion measures how shoppers and staff move through each store, so you can recover the minutes lost to interrupted tasks, cleaning by rota and slow replenishment, and put them where they sell.Retail Media Networks→Your RMN already sells onsite and offsite media with digital metrics. Shoppermotion adds the in-store layer: how many screens you need and where, what each placement delivers, and closed-loop reports your brands can put next to the rest of their media plan.Shopping malls→With cameras or presence sensors at the entrances and in each zone, Shoppermotion counts footfall and follows anonymous movement between the hypermarket, the food court, the rest areas and the tenants. See what visitors came for, and how that changes through the week.DIY and electronics→Shoppermotion records the full path of every trolley and basket in your big box, from the entrance to the till, and matches it with the ticket. Measure traffic, dwell and conversion department by department.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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