Shopping malls

Understand every visit to your centre, from the entrance to the food court.

With cameras or presence sensors at the entrances and in each zone, Shoppermotion counts footfall and follows anonymous movement between the hypermarket, the food court, the rest areas and the tenants. See what visitors came for, and how that changes through the week.

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What mall managers can't see today.

Footfall at the doors, and then nothing

Entrance counters say how many came in, not where they went, how long they stayed or which exit they used.

A food court measured by its tills

Sales per restaurant don't show how many visitors enter the food court, when, or where they come from.

The anchor and the rest of the centre

Do hypermarket shoppers stay for a coffee or a rest, or go straight back to the car park?

Eat first or shop first?

The order of the visit changes with the day of the week, and it should shape opening hours, events and staffing.

Tenant conversations without data

Leasing and marketing teams need traffic per zone to price units and prove the value of campaigns and events.

What the data shows a centre manager.

Visit missions

What visitors came for, and where they go next.

Classify each visit by mission, from the weekly shop at the hypermarket to a quick lunch. See how many hypermarket shoppers also visit the rest area, the food court or the fashion units, and how many go straight back to the car park.

Missions per day and time slot
Cross-visits between the anchor and the rest of the centre
Dwell time per mission

Day-of-week patterns

Do they eat and then shop, or the other way round?

Compare the order of visits by day and time. Weekday lunches and Saturday family visits behave differently, and the patterns tell you when to schedule events, extend food court hours or reinforce cleaning and security.

Entrances, exits and the food court

Footfall in and out of every zone.

Count entries and exits at every access and at the food court, hour by hour. Know which entrances feed each zone, how long visitors stay in the food court and rest areas, and how occupancy builds through the day.

Entries and exits per access and per zone
Dwell time in the food court and rest areas
Real-time occupancy and alerts

Events and tenants

What each event is worth to your tenants.

Measure traffic before, during and after an event or pop-up, in the event area and in the surrounding units, and share the results with tenants and the leasing team.

How shopping malls use Shoppermotion.

Heatmaps→The areas of the mall with the most time spent and the most engagement.Dwell time→How long visitors stay in each zone or category of the centre.Correlation matrix→The probability that a visitor to one category also visits another during the same trip.Visit missions→Each visit classified by purpose, from a stock-up across many stores to one urgent item.Visitors evolution→Traffic across weeks and months, to compare before and after an event and separate trends from seasonality.Capacity control→Real-time occupancy, density per square metre and alerts before limits are reached.

What mall analytics revealed.

Deep dive into shopping mall analytics I→Heatmaps, links between categories and the four types of visit missions in a mall.An event that doubled traffic→In a Spanish mall with 218 commercial areas, a CrossFit weekend raised traffic to sports stores by up to 100% in some cases.

FAQ

Questions, answered.

How is visitor traffic measured in a shopping mall?

Visitors in a mall do not use trolleys or baskets, so Shoppermotion measures traffic with cameras or presence sensors installed at the entrances and in each zone. The data is reported per zone, in real time.

Can it tell whether visitors eat before or after shopping?

Yes, where sensors cover the food court and the main zones. Movement between zones is measured anonymously, so the order of visits can be compared by day and hour without identifying anyone.

What are the four types of visit missions?

Regular stock-up (many stores, many products), daily shop (some stores, daily-use products), target shopping (a few stores for products that ran out) and urgent item (one or two stores for something very specific).

What can a mall measure for an event or pop-up?

Traffic before and after, engagement rate, conversion rate, where people come from, visit frequency, and benchmarks with previous campaigns or similar centres.

Other industries

Grocery retailers→In grocery, margin is won or lost on the shop floor. Shoppermotion measures how shoppers and staff move through each store, so you can recover the minutes lost to interrupted tasks, cleaning by rota and slow replenishment, and put them where they sell.CPG brands→Traditional shopper studies are manual: a few days of observation in a few stores, a report, and months without data. Shoppermotion measures your categories in store every day of the year, so you can follow your KPIs and see how TV, digital and in-store activations change traffic and behaviour at the shelf.Retail Media Networks→Your RMN already sells onsite and offsite media with digital metrics. Shoppermotion adds the in-store layer: how many screens you need and where, what each placement delivers, and closed-loop reports your brands can put next to the rest of their media plan.DIY and electronics→Shoppermotion records the full path of every trolley and basket in your big box, from the entrance to the till, and matches it with the ticket. Measure traffic, dwell and conversion department by department.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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