Supermarkets and grocery

Find the extra margin hidden in your store operations.

In grocery, margin is won or lost on the shop floor. Shoppermotion measures how shoppers and staff move through each store, so you can recover the minutes lost to interrupted tasks, cleaning by rota and slow replenishment, and put them where they sell.

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Where the margin leaks in store operations.

Interrupted tasks

Bakery staff called to the checkout leave the oven mid-batch. Nobody counts how often it happens, or what it costs in product and hours.

Replenishment out of step with traffic

Shelves are filled when the rota says, not when shoppers arrive, so gaps open up during the peak.

Cleaning by rota, not by need

Teams repeat the same route every hour while the busiest zones wait for their turn.

Promotions that start late

The flyer is already in shoppers' hands while promo stock is still sitting in cages in the warehouse.

A backroom nobody measures

Inbound, staging and stock areas fill up at the wrong times, and the walk to the shop floor is longer than it should be.

Labour planned on habit

Tills, bakery and fresh counters are staffed on historic rotas rather than on traffic by hour.

Store operations, measured like the shopper journey.

Task interruptions

Count every time the bakery is called to the checkout.

Staff badges record which zone each role is working in and for how long. When the queue grows and a baker or a fresh counter assistant is called to the tills, the interruption appears with its duration, the time of day and the task left behind.

Interruptions by task, role and hour
Minutes lost per week and per store
Trolleys waiting at the tills when the call happened

Cleaning teams

Clean where shoppers walk, when they walk there.

Compare the routes of cleaning teams with shopper traffic by zone and hour. See which busy areas go too long without a pass, and which quiet ones are cleaned out of habit.

Coverage per zone and shift
Time since the last pass in each area
Routes redesigned around peak traffic

Warehouse and replenishment

From the warehouse to the promo display, without the wait.

Follow the carts and cages that take promotional stock from the warehouse to the shop floor. Measure how long each promotion takes from staging to shelf, how full each backroom area is by hour, and how far replenishment teams walk.

Staging to shelf time for every promotion
Backroom occupancy by area and hour
Trips and metres walked per replenishment shift

How grocers use Shoppermotion.

Personnel Management→Staff badges located in real time: time per zone and task, safety areas and smarter task allocation.Perfect Store→Traffic, flow, main directions and dwell per store and category. A/B test layouts before rolling them out.Power hours→The busiest hours of the week, to schedule tills, fresh counters, replenishment and cleaning.Promotion ROI→Incremental visits, conversion and cannibalisation for every flyer page and promotion.Shopper Insights→Shopping missions, trolley versus basket behaviour and category benchmarks across similar stores.Main aisle→Which way shoppers walk after landing on the main aisle, and how far they go into each aisle.

What grocers learned from their data.

Moving one category lifted the main aisle→In a Madrid supermarket, relocating non-alcoholic drinks brought 7% more traffic to six nearby shelves and 3.4% more promotional sales.Trolleys, baskets and the average ticket→13,973 grocery trips show carts visit 15.11 categories and baskets 8.59. The right tool mix can raise the average ticket by up to 13%.Case study for Superprix→Where shoppers go from the main aisle, how promotions guide the journey and where to place secondary displays.

FAQ

Questions, answered.

How are staff and stock movements captured?

Staff wear small Bluetooth badges and tags can be fixed to carts and cages. They are located by the same Angle of Arrival antennas on the ceiling that follow trolleys and baskets, with sub-metre precision.

Is tracking staff compatible with privacy law?

Staff badges measure tasks and zones, and reports aggregate by role, team and shift rather than by person. As with any workplace monitoring, the deployment should be explained to employees and agreed with their representatives before it starts, in line with GDPR.

Does it use shoppers' personal data?

No. Shoppermotion tracks shopping tools, not people, so every trip is anonymous by design. Ticket matching uses only the items and, where the retailer shares it, a pseudonymised loyalty ID.

How long does it take to install a store?

A store is usually live within hours, with only minor works. The devices do not interfere with existing electrical or network installations.

Other industries

CPG brands→Traditional shopper studies are manual: a few days of observation in a few stores, a report, and months without data. Shoppermotion measures your categories in store every day of the year, so you can follow your KPIs and see how TV, digital and in-store activations change traffic and behaviour at the shelf.Retail Media Networks→Your RMN already sells onsite and offsite media with digital metrics. Shoppermotion adds the in-store layer: how many screens you need and where, what each placement delivers, and closed-loop reports your brands can put next to the rest of their media plan.Shopping malls→With cameras or presence sensors at the entrances and in each zone, Shoppermotion counts footfall and follows anonymous movement between the hypermarket, the food court, the rest areas and the tenants. See what visitors came for, and how that changes through the week.DIY and electronics→Shoppermotion records the full path of every trolley and basket in your big box, from the entrance to the till, and matches it with the ticket. Measure traffic, dwell and conversion department by department.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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