Retail Media Networks

Extend your retail media network into the physical store.

Your RMN already sells onsite and offsite media with digital metrics. Shoppermotion adds the in-store layer: how many screens you need and where, what each placement delivers, and closed-loop reports your brands can put next to the rest of their media plan.

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Why in-store media is hard to sell today.

Onsite and offsite, but not in store

Platforms like Criteo, Epsilon and CitrusAd measure the website and the app. The store, where most sales still happen, has no equivalent data.

How many screens, and where?

In-store screens are expensive to install. Without traffic per location, networks guess, and end up with screens few shoppers see.

Brands ask for proof

Advertisers want impressions, reach and incremental sales per campaign, in the same format as the rest of their plan.

Inventory the adtech stack can't price

SSPs and programmatic buyers need audiences and verified impressions before they can price in-store inventory.

In-store media with the rigour of digital.

Screen planning

Justify how many screens you install, and where.

Before buying hardware, rank every candidate location by its forecast weekly impressions and the shopping missions that pass in front of it. See how much of the store's traffic each additional screen adds, and stop where the next one no longer pays off.

Forecast impressions per candidate spot
Reach added by each extra screen
A business case per store before the rollout

Brand reporting

Campaign reports brands can put next to their digital media.

For every campaign, brands get verified impressions, views and clicks per placement, visits to the category and incremental sales against a control group, with ROAS. The same definitions in every store, following IAB in-store retail media guidance.

Adtech and SSPs

The in-store layer for the stack you already run.

Shoppermotion doesn't replace your retail media platform. It adds store data to it: in-store impressions, audiences and results delivered through the API, so your team can combine them with Criteo, Epsilon, CitrusAd or your own ad server, and make in-store inventory available to SSPs and programmatic DOOH buyers.

REST API and periodic exports
Audiences matched to pseudonymised loyalty IDs where allowed
Impressions per placement and daypart for programmatic sales

Audiences

Sell audiences built from behaviour in the aisle.

Segments by shopping mission, visited categories, missed opportunities and shopping tool, activated on in-store screens by daypart or matched to loyalty IDs where the retailer allows it.

How Retail Media Networks use Shoppermotion.

In-store Retail Media→Four ways to monetise and prove in-store media: campaigns, products, audiences and attribution.Verified impressions→Counted from real positions inside each placement's visibility area, while the creative was on air.In-store rate card→Every placement with its weekly impressions, opportunity to see, view rate, dominant missions and a suggested price.Smart Audiences→Segments built from missions, visited planograms, missed opportunities, shopping tool and checkout type.Offline Attribution→Closed-loop attribution from exposure to the ticket, with incremental sales and ROAS per campaign.Offline Campaigns→Screens, flyers, coupons and secondary touchpoints, each with its own traffic, engagement and driven traffic.

Research on measuring in-store media.

Measuring offline campaigns in Retail Media→Why traffic, POS sales and awareness surveys fall short, and how full paths measure each screen and POP display.Promotions judged by behaviour→In one flyer, BOGO promotions had the highest engagement rate (60.4%) and the lowest bounce rate (20.4%).End cap conversion, not raw sales→Why an end cap with fewer sales can convert better, once the foot traffic behind each sale is counted.

FAQ

Questions, answered.

Does it work with our retail media platform?

Shoppermotion delivers in-store metrics and audiences through its REST API and periodic exports, so they can be loaded into the platforms and reporting tools your network already uses. It complements onsite and offsite platforms rather than replacing them.

What counts as an impression, a view and a click in store?

An impression is a shopper passing within the placement's visibility area. A view is slowing below 45 cm/s in front of it. A click is stopping below 25 cm/s to engage with the shelf or display.

How are sales attributed to a placement?

At checkout each trip is matched with its ticket. Comparing exposed shoppers with a matched group who were not exposed gives the incremental sales of each campaign, and from there its ROAS.

How are audiences activated?

On in-store screens by daypart, or synced to a Retail Media Network through pseudonymised loyalty identifiers where the retailer allows it. Audiences below a minimum size are not activated.

Other industries

Grocery retailers→In grocery, margin is won or lost on the shop floor. Shoppermotion measures how shoppers and staff move through each store, so you can recover the minutes lost to interrupted tasks, cleaning by rota and slow replenishment, and put them where they sell.CPG brands→Traditional shopper studies are manual: a few days of observation in a few stores, a report, and months without data. Shoppermotion measures your categories in store every day of the year, so you can follow your KPIs and see how TV, digital and in-store activations change traffic and behaviour at the shelf.Shopping malls→With cameras or presence sensors at the entrances and in each zone, Shoppermotion counts footfall and follows anonymous movement between the hypermarket, the food court, the rest areas and the tenants. See what visitors came for, and how that changes through the week.DIY and electronics→Shoppermotion records the full path of every trolley and basket in your big box, from the entrance to the till, and matches it with the ticket. Measure traffic, dwell and conversion department by department.

See your store the way your shoppers do.

Book a meeting with our retail analysts and see real trips, real tickets and real conversion.

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