Retail Media
Ticket matching
Ticket matching pairs each anonymous trip with its receipt at the checkout, giving every stop in the path an outcome.
How it works
When a tagged trolley or basket reaches a till, its position and timestamp are matched with the ticket issued at that till at that moment. The trip inherits the ticket's items (and, where shared, a pseudonymised loyalty ID), never a name or payment data.
What it unlocks
Conversion per bay and SKU, missed opportunities, deterministic offline attribution and audiences built on real purchases.