Retail Media
Views (in-store)
An in-store view is an impression where the shopper slowed down in front of the placement for a few seconds, the physical version of a viewable impression.
Definition
A view is counted when the trip stays in the visibility area below visual contact speed (45 cm/s) for at least the minimum time set for the format, typically one to three seconds.
View rate
View rate is views divided by impressions. It is the best indicator of whether a placement is actually noticed.