Retail Media
Clicks (in-store)
An in-store click is a shopper who, after viewing an ad, walks into the category or bay where the promoted product is displayed.
Online equivalent
Online, a click takes the visitor to the product page. In store, the product page is the shelf: Shoppermotion counts the viewers who reach the promoted bay afterwards.
CTR
Click-through rate is clicks divided by views. Together with the matched ticket, it closes the loop to purchase.