Technology
Data privacy and GDPR
Shoppermotion tracks shopping tools, not people: no cameras, no apps and no personal data, with data encrypted in transit and at rest.
Anonymous by design
Tags identify trolleys and baskets. Trips are anonymous from the first signal, and ticket matching uses only the items and, where the retailer shares it, a pseudonymised loyalty ID.
Collected information is secured and encrypted using current industry standards, and processed in line with GDPR.