Shoppermotion AI
Journeys & Baskets
Journeys & Baskets links the anatomy of each trip (zones, stops, duration) with the matched ticket to reveal missions, pairs and basket building.
Trip anatomy
A typical trip is broken down into its zones, stops and time, with the products on its ticket placed where they were picked. Aggregated, it shows how baskets are built as shoppers move through the store.
Pairs and missions
The view lists the strongest category pairs and the mix of missions, which feed cross-selling decisions and audiences.