Shoppermotion AI
Visitors evolution
Visitors evolution charts traffic, visit duration and missions over weeks and months to separate trends from seasonal noise.
What is plotted
Weekly trips, median duration and mission mix, with the same period of the previous year as a reference line. Events such as relayouts, promotions or openings nearby can be annotated on the chart.
Reading trends
Look at several weeks before drawing conclusions. A traffic dip with stable conversion is usually external; a conversion dip with stable traffic points to something inside the store.