Shoppermotion AI
Aisles direction
Aisles direction shows, for every aisle, the share of shoppers entering from each end and the share turning into it from the main aisle.
What the widget shows
Each aisle gets two arrows: shoppers entering from the front and from the back. The main aisle view adds the percentage of trips that turn into each aisle, in order.
Direction matters because shelves are planned for a direction of travel. When most shoppers walk an aisle backwards, the first bays of the planogram become the last ones they see.
Typical actions
- Move a destination category to pull shoppers into the intended direction.
- Swap the planogram to match the real flow.
- Place the strongest end cap at the side most shoppers enter from.