Blog · page 6

More from the blog.

Research and practical guides on shopper behaviour, store performance and in-store retail media.

Engagement
The importance of the Main Aisle to understand the customer behavior
In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.
10 Jul 2018 · 5 min read
Missing Conversions
Cross-selling analytics: discovering the Correlation Matrix
At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be their next move. For that reason, it is essential to take a moment and examine the traffic flow. With this invaluable information at your fingerprints, you will be able to identify dead spots or impassable
3 Jul 2018 · 3 min read
EngagementES
Optimizando el customer flow del pasillo central
En cualquier cadena de distribución, sin importar el formato, acabarás recorriendo el famoso pasillo central. Por regla general, se posiciona como una galería amplia en la zona más céntrica de la tienda. Desde esta región, nuestros clientes esperan visualizar todas las categorías de forma ordenada. De esta manera, se facilita la búsqueda de productos y llenar
19 ene 2017 · 4 min de lectura

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