ROI & Ads Attribution
Understand the lift associated with, and the return on investment of, your media campaigns: screens, front-page placements, circulars and activations.
Return on investment of your media campaigns
Rather than judging campaigns by aggregated sales, Shoppermotion compares exposed shoppers with a comparable group that was not exposed. The difference is the incremental value each campaign created.
Conversion funnel
Not every visitor is attracted to the same products. The funnel shows, step by step, how many exposed shoppers reached the category, engaged with the product and bought it.
Trading calendar optimisation
Track, compare and benchmark each campaign against previous ones. The calendar highlights the windows where each category responds best, so the next flight starts on the right day.
Visitors frequency
Identify returning and first-time visitors after each campaign, and the visiting hours of each group. GDPR compliant; this feature may be available in selected regions.
Related metrics
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
