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Impulsando a las cadenas de retail más ambiciosas del mundo
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Analiza el movimiento del shopper
desde la entrada hasta las cajas

entiende mejor a tus clientes
Nuestra tecnología mide el comportamiento de los visitantes dentro de las tiendas de forma pasiva y anónima, proporcionando resultados simples y sencillos para facilitar las decisiones operacionales y estratégicas.
Tanto si es un gerente de tienda o de categoría, responsable de marketing o ventas, nuestros dashboards e informes de Business Intelligence personalizados son la herramienta perfecta para hacerte la vida más fácil.
Leer más
el manual de instrucciones para managers de retail
análisis del
ENGAGEMENT

Examinar los cambios en el tráfico en la tienda, los patrones de movimiento, las direcciones principales o el tiempo de permanencia, tanto a nivel de tienda como de categoría

pérdidas de conversión
y venta cruzada

Localiza las zonas donde se producen las mayores pérdidas de conversión y los mejores lugares para impulsar la venta cruzada

SHOPPER
INSIGHTS

Aprende los cambios de comportamiento de los compradores, tanto a nivel macro como micro, la evolución de sus misiones de compra y haz comparativas del retorno de la inversión de cada categoría.

ROI & Atribución
de anuncios

Analiza el retorno de la inversión que supone la colocación de anuncios en primera página en folletos y circulares

pide tu demo personalizada

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NUESTRAS ÚLTIMAS NOTICIAS

Deep dive into Shopping Mall Analytics I
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Deep dive into Shopping Mall Analytics I

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From…

Asegurando la distancia social en las tiendas en tiempos de COVID-19
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Asegurando la distancia social en las tiendas en tiempos de COVID-19
Ensuring in-store social distance in times of COVID-19
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Ensuring in-store social distance in times of COVID-19
Marketing campaigns: helping grocery retailers to identify their conversion funnel
Cover article Marketing campaigns: helping grocery retailers to identify their conversion funnel
Marketing campaigns: helping grocery retailers to identify their conversion funnel
Marketing campaigns: how to measure the effectiveness of in-store promotions
Cover Marketing campaigns: how to measure the effectiveness of in-store promotions
Marketing campaigns: how to measure the effectiveness of in-store promotions
Top technologies for in-store analytics
Shoppermotion Cart
Top technologies for in-store analytics

Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.

Retail end caps intelligence (II)
Fruits endcap in a supermarket
Retail end caps intelligence (II)

In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of…

Retail end caps intelligence (I)
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Retail end caps intelligence (I)

Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key…

Category Managers and the future of in-store analytics
Cans on a shelf sorted by category managers
Category Managers and the future of in-store analytics

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal…

Shopping missions: revealing the best spots for in-store activations
Cover of Shopping missions with a woman puchasing some food
Shopping missions: revealing the best spots for in-store activations

Running a retail store usually has a lot of refinements that need to be addressed to get the best possible…

Picking the right store layout based on customer behavior
store layout floorplan
Picking the right store layout based on customer behavior

In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect…

5 Practical steps to boost your cross-selling strategy
Cover of a supermarket refrigerated food area
5 Practical steps to boost your cross-selling strategy

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of…

Shopping tools: the hidden insights
shopping-basket-mystery
Shopping tools: the hidden insights

One of the very first things a shopper does when entering a store is to pick up a trolley, also…

Business Intelligence meets Category Management
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Business Intelligence meets Category Management

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many…

Retail intelligence: the evolution of store people counters
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Retail intelligence: the evolution of store people counters

Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at…

Improving in-store marketing with customer flow
Cover promotions instore
Improving in-store marketing with customer flow

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing…

Cross-selling analytics: discovering the Correlation Matrix
Cross Selling analytics: Discovering the Correlation Matrix.
Cross-selling analytics: discovering the Correlation Matrix

At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be…

Optimizando el customer flow del pasillo central
pasillo-central-del-supermercado-1
Optimizando el customer flow del pasillo central

En cualquier cadena de distribución, sin importar el formato, acabarás recorriendo el famoso pasillo central. Por regla general, se posiciona como…

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