Case study · Store layout optimisation

Case study for Superprix

Almost every store, whatever its format or size, has a main aisle. Most promotional activity is concentrated in those few metres.

The vast majority of brick-and-mortar stores, regardless of format or size, include the popular main aisle in their layout.

Extracting insights from this part of the store is critical, because most promotional trade is concentrated in these few metres. In this report, we show how Shoppermotion answers this and many other questions.

What the study covers

Which direction shoppers take after landing on the main aisle
How promotions on the main aisle guide the shopper journey
Penetration of each aisle from the main aisle
Where to place secondary displays

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Metrics used in this study

Main aisle→Customer flow→Aisles direction→

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When shoppers walk in, their next move is nearly impossible to predict. Examining traffic flow reveals dead spots and the categories that sell together.

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