Footfall is the most basic store metric: how many shoppers came in. Door counters answer exactly that and nothing more. In-store analytics adds where those shoppers went, so traffic can be reported for the store, a zone, a category or a single bay.
Shoppermotion counts traffic per trip, not per person: a family sharing one trolley is one trip. Because every trip is followed through the store, a category manager can see, for example, that 92% of trips pass the main aisle while only 9% reach a back corner. The share of store trips that reach a zone is its penetration rate.
Traffic over time reveals the rhythm of the store. Power hours rank the hours of the week by the number of active trips, measured in 15-minute intervals, to plan staffing, replenishment and in-store media. Occupancy tracks how many shoppers are in store at any moment, with alerts when a capacity limit is reached.
In a study of 13,973 customer flows in grocery stores, Tuesdays and Wednesdays had the least traffic, while Friday and Saturday mornings were the busiest for all shopping tools. The power hours and best windows analysis shows how to combine traffic with time in store to find the moments with the most potential.