ShopperTrak alternative
ShopperTrak alternative: follow every trip, not just the door
Most ShopperTrak alternatives are better door counters. Shoppermotion is the alternative for grocery: it follows every trolley and basket from the entrance to the till and matches the trip to its receipt.
In short
ShopperTrak, part of Sensormatic Solutions (Johnson Controls), counts visitors with overhead devices at entrances and across the store, with a stated accuracy of up to 98% and benchmarks built on more than 165 billion visits. Shoppermotion follows each trolley and basket to the till, with no cameras, and matches every trip to its receipt. Comparing 4+ options? See ShopperTrak alternatives.
Looking for the ShopperTrak login? This page compares ShopperTrak with Shoppermotion; it is not part of ShopperTrak.
What is ShopperTrak and who owns it?
ShopperTrak is the traffic analytics brand of Sensormatic Solutions, the retail portfolio of Johnson Controls. It counts people at entrances and throughout the store, links traffic with sales and labour data to report conversion, and benchmarks stores, shopping centres and venues against the market.
Other door-counting options compared: people counters · Xovis · V-Count · RetailNext · cameras.
Why retailers look for a ShopperTrak alternative
Shelf
Answers by aisle and bay
Which aisles, bays and displays shoppers reach, and whether they buy there.
Media
Proof for in-store media
Impressions, views and sales lift per screen, end cap or flyer page.
Privacy
No cameras
Tags on trolleys and baskets: no images, no app, no personal data.
Shoppermotion vs ShopperTrak side by side
| Criterion | Shoppermotion | ShopperTrak |
|---|---|---|
| Owner | Shoppermotion (Proximus Analytics S.L.U.) | Sensormatic Solutions, a Johnson Controls portfolio |
| Sensing technology | Bluetooth tags on trolleys and baskets, located by ceiling Angle of Arrival antennas | Overhead people counting devices; Shopper Journey also uses Wi-Fi, mobile and video technology |
| What is measured | Full path of every trip with a tagged trolley or basket, from entrance to till | Visitor counts at entrances and throughout the store, occupancy and shopper journey |
| Coverage | Full path, entrance to till | Entrances and counting zones in the store |
| Link to sales | Each trip matched with its own receipt at the till (Insights plan) | Traffic, sales and labour data integrated to analyse conversion |
| Shelf-level metrics | Visual contact, engagement and conversion per bay | Not publicly specified |
| Retail media measurement | Verified impressions, views, visits and sales lift per in-store placement | Not publicly specified |
| Cameras / personal data | No cameras, no app, no personal data | Overhead devices; some solutions use video |
| Deployment time | Deployed in hours, no works in store | Not publicly specified |
| Integrations | REST API, data exports, Power BI and Tableau | Traffic, sales and labour data integration |
| Benchmarks | Category benchmarks across comparable stores | Market Intelligence benchmarks based on over 165 billion shopper visits counted |
| Typical settings | Supermarkets and hypermarkets, brands and Retail Media Networks | Stores, shopping centres, malls and entertainment venues |
| Pricing model | Custom quote by store format, number of stores, trolleys and baskets, ticket matching and service level | Not publicly specified |
| Best for | Grocery: conversion per bay and proven in-store media | Door counts and traffic benchmarks across large networks |
Last reviewed: 2026-10. Based on publicly available information reviewed in October 2026. ShopperTrak is a trademark of its respective owner. Check each vendor for current specifications.
Sources: Sensormatic: Traffic Insights · Sensormatic: ShopperTrak Analytics · Sensormatic: retail solutions (shoppertrak.com) · Sensormatic Solutions: 60th anniversary press release (April 2026)
Shelf funnel
What you can measure that a door counter can't
Every tagged trip is followed bay by bay: traffic, visual contact (slowing below 45 cm/s), engagement (below 25 cm/s) and, with ticket matching, purchase. That gives conversion per bay, the effect of the main aisle and the missed opportunities where engaged shoppers left without buying.
Your online store
Every step measured- Impressions
- Views
- Product page visits
- Add to cart
- Purchase
Your physical store
- Passed the shelf12,480unknown
- Looked at the bay7,310unknown
- Stopped to engage3,905unknown
- Picked the product1,640unknown
- Paid at the till1,588unknown
Illustrative figures for one coffee bay over a week.
Retail media
Retail media: from impressions to sales lift per placement
Screens, end caps and flyers get the metrics of digital media: impressions, views, visits to the category and, matched to receipts, sales lift per placement.
- Impressions
- 0Shoppers inside the screen's field of view.Online equivalent: Ad served
- Views
- 0Shoppers who stopped in front of it for seconds.Online equivalent: Viewable impression
- Clicks
- 0Viewers who then walked into the promoted category.Online equivalent: Click-through
How to choose: Shoppermotion, ShopperTrak, or both
Choose Shoppermotion if
- You want to know what happens between the door and the till: which aisles, bays and displays shoppers reach and whether they buy.
- You need conversion and media metrics backed by the receipt of each trip.
- You prefer a method with no cameras in the store and no personal data collected.
- You run grocery formats where most trips are made with a trolley or basket.
Consider the alternative if
- Your main need is accurate visitor counts and conversion rates across a large store network.
- You manage shopping centres or venues and want traffic benchmarks against the wider market.
- You already use Sensormatic for loss prevention or inventory and want traffic data from the same provider.
Use both when you want total footfall from the door and the story inside the store. Shoppermotion's REST API feeds Power BI or Tableau, where door counts and trip data sit side by side.
Pricing: what a ShopperTrak alternative costs
Shoppermotion has no public price list. Each project is quoted from five factors: store format and size, number of stores, trolleys and baskets tracked, ticket matching, and service level. ShopperTrak pricing is not publicly specified.
Pilot
How a pilot works
Start with one pilot store. Antennas and tags are installed in hours, with no works in the store, and trips are recorded from day one. Roll out to more stores once the results are in.
FAQ
Questions, answered.
What is the best ShopperTrak alternative?
It depends on what you measure. For door counts and mall benchmarks, people counters such as V-Count, Xovis or RetailNext. For what happens between the door and the till in supermarkets, Shoppermotion, which follows each trolley and basket and matches the trip to its receipt.
Who owns ShopperTrak today?
ShopperTrak Analytics is part of Sensormatic Solutions, which describes itself as the retail solutions portfolio of Johnson Controls in its 2026 press releases.
Is Sensormatic the same as ShopperTrak?
ShopperTrak is the traffic and shopper analytics brand of Sensormatic Solutions, so a Sensormatic alternative for in-store analytics is covered by this comparison.
Is there a ShopperTrak alternative without cameras?
Yes. Shoppermotion uses Bluetooth tags on trolleys and baskets, located by ceiling Angle of Arrival antennas. There are no cameras, no app and no personal data, and it is GDPR compliant by design.
Can a ShopperTrak alternative link traffic to sales?
Shoppermotion matches each trip to its own POS receipt with the Insights plan. That gives conversion per bay and sales lift per in-store placement, not only store-level conversion.
How much does a ShopperTrak alternative cost?
Shoppermotion has no public price list: each project is quoted from store format, number of stores, trolleys and baskets tracked, ticket matching and service level. See how pricing works at shoppermotion.com/pricing, or estimate the value at stake with the ROI calculator.
Is Shoppermotion a people counter?
No. Shoppermotion measures trips made with tagged trolleys and baskets and follows each one through the store to the checkout, where it is matched with the receipt. It is built for in-store behaviour and attribution rather than door counting.
Can I use Shoppermotion and ShopperTrak together?
Yes. They measure different things. Door counts give total footfall, while Shoppermotion explains what happens inside the store for trips made with a trolley or basket. Our REST API connects with BI tools such as Microsoft Power BI and Tableau, where data from several sources can be combined.
What is a good ShopperTrak alternative for a mid-market grocery chain?
Start with one pilot store. The quote scales with the number of stores and the trolleys and baskets tracked, and the ROI calculator estimates the value at stake before you commit. Shoppermotion installs in hours, with no works in the store.
Next steps: How pricing works · Estimate your ROI
Other comparisons
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