ShopperTrak is one of the best-known names in retail traffic analytics. Today it is part of Sensormatic Solutions, the retail solutions portfolio of Johnson Controls. Its People Counting solution uses overhead counting devices at entrances and throughout the store, with a stated accuracy of up to 98%, and its benchmarks draw on more than 165 billion shopper visits counted. It serves stores, shopping centres and large venues, alongside Sensormatic's loss prevention and inventory solutions.
Shoppermotion answers a different question. Instead of counting how many people enter, it records the full path of every trip made with a tagged trolley or basket, from the entrance to the till, using Bluetooth Angle of Arrival positioning with no cameras and no personal data. Each path is matched with its receipt, which is what makes metrics such as conversion per bay possible. Our blog covers how people counters evolved and why paths add context.
Many retailers use door counts to plan staffing and benchmark stores. When the question moves inside the store, to which aisles, bays and displays turn visits into sales, Perfect Store analytics based on full paths is where Shoppermotion fits.